About me

A multi-disciplined Design Director with over 10 years experience, specialising in corporate branding, brand strategy, brand management, brand experience, brand engagement & print design.

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Work history

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Design Studio Manager / Acting Creative DirectorAll About Brands
Sep 2013 - Nov 2013Abu Dhabi, United Arab EmiratesFull Time
Job Description & Responsibilities: - To reorganise and manage the creative team, maximising their creative output to the highest standard ensuring all work is accurate and produced on time and budget. - To ensure that the design team’s skill sets are up to standard, inspire and mentor junior designers and maintain an enthusiastic atmosphere with sound work ethic. - Liaise with the account team to ensure they are receiving the necessary service they require from the design team. - Assist Manager Director and CEO with initial concepts and ideas that can be briefed into the design team and assist them with brainstorms and ideas generation and creative concepts. - Assist the Manager Director and CEO with idea generation for creative concepts and responses for creative pitches and assist with their presentation to key clients. Reason for Leaving: Sadly my position was cut short due to my husband's job relocation from the UAE back to the UK.
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Design Director / Design Studio Manager / Brand ManagerThe General Secretariat of the Executive Council (GSEC
Jan 2012 - Apr 2013Abu Dhabi, United Arab EmiratesFull Time
Job Description & Responsibilities: - To seamlessly continue the role of Design Director and Design Studio Manager during the merging of The Office of the Brand of Abu Dhabi (OBAD) with The General Secretariat of the Executive Council (GSEC). - Additional Brand Manager responsibility, consulting government entities and external creative agencies on the correct usage of the Brand of Abu Dhabi and Abu Dhabi Government Crest brand. Further Achievements: - The rebrand, brand architecture and brand strategy development through the creation of extensive brand guidelines for both the Brand of Abu Dhabi and the Abu Dhabi Government Crest brand. This also included the management of the official brand roll out for the Abu Dhabi Government Crest brand to all 89 Abu Dhabi government entities. - The writing, design and production of the updated brand of tool kit for the Brand of Abu Dhabi. - Writing the Abu Dhabi Government Communication Policy, rolled out to all 89 Abu Dhabi government entities. Reason for Leaving: A new executive order was issued by the Executive Council, instructing that all expatriates were no longer allowed to work within the highest levels government. All expatriates were therefore made redundant within a 24 hour notice period during this sudden and major time of restructuring within the Abu Dhabi Government. I was however honoured to have had the unique opportunity to work for such a prestigious government entity at the highest levels of government. It was also an incredible experience and career achievement to be involved and at the centre of a major rebrand and development of new brand architect and strategy for both a nation and government brand.

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Skills

• Events
• Print Design
• Art Direction
• Design
• Graphic Design
• Brand Management
• Brand Development
• Branding
• Concept and Ideation
• Studio Management

Education

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(BA hons) Graphic DesignCentral Saint Martins College Of Art and Design
Sep 2000 - Jul 2003London, United Kingdom
Specialising in Design.
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BTEC Foundation Diploma in Art and DesignCentral Saint Martins College Of Art and Design
Sep 1999 - Jul 2000London, United Kingdom
Specialising in Graphic Design.