About me
Digital Marketing Specialist with over 2 years’ experience of multi-channel performance planning dealing with large media spends (£1m +) and also more hands-on experience within a previous Campaign Management role. Looking for a new challenge Agency or Client Side preferably within a contract position but open to permanent opportunities
Projects
- West Norwood Free Film FestivalWest Norwood Free Film Festival was launched in 2017, has now become an established Community event within the area. Featuring cult classics, art house favourites and new releases, the volunteer-run festival screens films in an eclectic mix of venues across the neighbourhood, with all screenings completely free to enter.
- The Bechdel Sound TestThe Bechdel Sound Test is a collective that is dedicated to celebrating female-fronted music. We put on events for anyone who likes to go dancing in a friendly, non judgemental environment. Unlike other Club nights, all genres are allowed from Indie to Hip Hop, and Disco to Grime. We’re always looking for DJs and to play, as well as volunteers and collaborators so please get in touch if you’d like to be involved - email: thebechdelsoundtest@gmail.com
Work history
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Senior Performance Planning ExecutiveZenith Media
- London, United KingdomFull Time
Responsible for planning and overseeing the acquisition of banking products through Aggregator, Affiliate, Display, PPC and Social DR activity on the NatWest/RBS Account
Primarily working on Always on campaigns with annual budgets of £1 million +
Helped to plan and manage 4 Successful Current Switcher Campaigns, which exceeded targets beyond expectations
Responding to Client Briefs and producing post campaign reports
Managing relationships and organising meetings with partners and media owners
Collating weekly reports from performance team, checking and analysing data and reporting results back to the client
Researching competitor activity and reporting back insights, and keeping up to date with latest channel developments
E
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Campaign ManagerEducate Direct
- London, United KingdomFull Time
Responsible for the overall delivery of digital campaigns on behalf of Universities & Business Schools to assist with their student recruitment.
Supporting the sales team by being a product expert through training & guidance in creating tailored digital product proposals to clients
Running Paid Social & Search Campaigns via Facebook, Instagram, LinkedIn, Twitter & AdWords
Activation of Programmatic Campaigns via DSPs (Merchenta, Admedo &Adform)
Setting up Display campaigns on OpenAdStream for ACCA Global campaigns (Educate Partner)
Providing instructions to clients for pixel/tracking implementation for campaigns
Troubleshooting technical issues and escalating where necessary
Checking Inventory, creating IOs and generating weekly reports and providing detailed end of campaign analysis end of campaign
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Skills
- Advertising
- Administration
- Client Services
- Customer Support
- Email Handling
- Relationship Management
- Office
- Word
- Customer Service
- Facebook Advertising
- Twitter Advertising
- Advanced Excel
- Media Campaign Delivery
- RTB Campaigns
- Planning
- Advertising Planning
- Digital Advertising
- Partnerships
- Sponsorship
- Creative Skills
Education
U
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Film Studies BAUniversity of Kent
- Canterbury, United Kingdom
Graduated with 2:1 Hons