About me
A dynamic and results-focused global leader with extensive omni-channel marketing experience both client and agency-side spanning the travel and tourism, luxury and consumer goods industries in markets across Europe, Middle East, Africa and the Americas.
Strong digital marketing expertise and thrives in a fast-paced, entrepreneurial environment with challenging growth targets. A key driver in the Direct-to-Consumer mandate in the region and channel shift strategies to own the customer journey, improve customer engagement and create long term profitability.
Constantly striving to push boundaries and create innovative campaigns that cut through the clutter, through challenging yet collaborative partnerships with creative, experiential, PR and media agencies.
As a member of the Commercial Leadership team, adept at influencing key stakeholders including C-Suite and proven track record of delivering during times of management change and restructuring.
Experienced leader having managed large teams, driving collaboration across matrix organizations, whilst fostering a growth-mindset and improving employee morale, especially during times of reorganisation.
Cass Business School Executive MBA graduate who specialised in strategy and digital.
Work history
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Regional Head of Marketing & Digital Sales, EuropeCathay Pacific Airways
London, United KingdomFull Time
A newly created regional position, covering marketing, digital sales, PR and social. Establish a collaborative European structure with a team of 14 across 10 countries previously operating independently. Strategy to increase brand awareness and willingness to pay, whilst driving direct bookings.
European Regional Marketing ManagerQatar Airways
- London, United KingdomFull Time
Led a marketing team of 48 across 31 countries in the most important region outside of Qatar. In a highly pressurised, dynamic and fast growing environment, with significant exposure to C-Suite and senior leadership team, accountable for attainment of commercial objectives.
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Skills
- Luxury
- Integrated Marketing
- Digital Marketing
- Campagin Management
- Social Media
- Leadership
- Strategy
- Public Relations
- Brand Partnerships
- Commercial Acumen