About me

A digital marketing professional with over 10 years of experience. Known for being a methodical planner and a decisive, goal-oriented, strategic thinker. Specialising in campaign planning, brand strategy, community management, social content creation and paid media.

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Work history

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Freelance Digital Marketing ConsultantLFA Marketing Ltd
Apr 2019High Wycombe, United KingdomFreelance
Director of LFA Marketing Ltd and Freelance Digital Marketing Consultant. Current clients include: Hemsley Fraser o Content creation for the Hemsley Fraser Digital Hub o Managing the CXO’s LinkedIn page and producing content o Offering marketing support and strategies on an ad hoc basis. Unfold London o Working across multiple clients in the beauty and fashion industry, such as Little Butterfly London, Kalmar and Michael Van Clarke o Running paid search and video campaigns in Google Ads o Social Media support for brand pages and running Facebook/Instagram paid media o eCRM planning, creating and scheduling in Mailchimp. Previous clients include: all3media international o Corporate Social Media planning and writing I am Wellness Solution o Business launch planning and social media support
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Digital Content Managerall3media international
Oct 2017 - Apr 2019London, United KingdomFull Time
Sat across the marketing and commercial development teams, looking at both B2B and B2C opportunities to ensure the a3mi catalogue stood out to the right audiences. Key responsibilities: • Worked closely with the Drama, Factual and Formats marketing managers to help lead digital innovation across the shows internationally. • Lead and increased the social marketing efforts for the a3mi Twitter (up by 18% in 2018) and Instagram (up by 134% in 2018) by creating and scheduling content such as video posts from electronic press kits, festivals (e.g. Series Mania), events (e.g. MIPCOM) and screenings. • Managed the Midsomer Murders Facebook and Instagram accounts with an external social media agency, planning weekly content, competitions, new season airing launches and running Facebook LIVEs. • Built the Inside Outside House and Gardens SVoD service socially, which involved pre-planning content calendars, sourcing of assets, community management, running paid media and clipping/subtitling ‘How To videos’ from the shows on the service. • Explored new B2C opportunities around the a3mi content library and built business cases to secure investment in new consumer-facing digital products. • Implemented monthly social reporting across all our channels.

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Skills

• Marketing Strategy
• Social Media Marketing
• Strategic Planning
• Marketing
• Digital Marketing
• Project Management
• Brand Marketing
• Paid Media
• Events

Education

Google Squared Online: Digital MarketingGoogle
Jan 2013 - Dec 2013London, United Kingdom
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Diploma in Managing Digital MediaCambridge Professional Academy
Jan 2010 - Dec 2010Cambridge, United Kingdom

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Awards

Inspirational Square AwardGoogle
From the Google squared online course