Marketing Manager with eight years experience in design and retail, specialising in building brand marketing strategies. I think both creatively and commercially and display excellent communication, relationship building and project management skills.
• Produced, managed and oversaw the execution of the UK and Ireland marketing plan, aligning to seasonal global marketing messages and activations. • Developed region specific creative campaigns and strategies and worked closely with the global US based team to ensure the overall brand message and all seasonal product messages and activations were communicated to all markets. • Oversaw and signed off marketing activity from 17 3P partners across EMEA region and ensuring the global brand message is aligned in these markets. • Delivered the UK marketing budget on plan and maximised ROI. • Confidently presented to wider Wolverine group (100+ people) to inform on current brand position. • Worked closely with internal ecommerce team to develop omni-channel digital communication strategy resulting in increased consumer and customer engagement. • Directed all wholesale in-store and digital activity to drive sales growth and support commercial plan. • Managed outside agencies to produce creative marketing material for the UK and France. • Developed UK PR strategy, managed the external PR agency’s execution of plans and substantially grew press features. • Produced and managed execution of all press events and engagement, successfully reengaged relevant press with brand. • Managed external social media agency, developing social media strategy and content. Grew social media following by 1000% in one year and organically built engagement. • Managed and coached UCL yearly intern.
• Managed marketing budget and calendar, heading weekly marketing meetings with sales and design team to brief on current and upcoming activity. • Developed co-op marketing strategies and building relationships with key accounts marketing teams. • Managed all SEO, web and mailer activity tracked using Google analytics. • Project managed key brand/ sales activity including London Collections: Men, Capsule Paris and Jacket Required. • Worked closely with creative team to implement effective retail marketing campaigns aimed at increasing sales and creating brand awareness. Sales: • Writing and processing of seasonal orders. • Liaised with key accounts to fulfil all requirements- artwork, samples, web banners and copy. • Represented the brand at all trade shows, UK and international. • Regular store visits to ensure visual merchandising standards were maintained and to communicate the DNA of the brand. • Produced seasonal CAD books using InDesign. PR: • Ran all PR functions in-house, built relationships with key press and generated coverage including top tier publications, music, film and television. • Social networking: generated content for social media channels and managing Twitter and Instagram accounts and grew social following. • Initiated collaborations and organised promotional events and London Collections Men catwalk show. Office Management: • Line managed office assistant ensuring office administration functions were carried out effectively.
Specialised in strategic marketing planning process, including how to evaluate and implement it through effective management of resources, how organisations implement a digital marketing strategy and build these capabilities into the overall strategic plan. Gained understanding of key marketing metrics and measurement techniques to identify and interpret insights to support informed strategic decisions.
Specialising in printed textile design in the final year. Key aspects of the course included: • In depth knowledge of traditional and contemporary fabric construction and print techniques. Computer aided design and design innovation. • Design and visual culture: exploring historical and contemporary design influences in fashion and textiles, trend directions and visual analysis.