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Lisa Hassell


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  • LevelSenior
  • LocationBirmingham, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAgent & Talent Manager - Creative Director - Feature Writer


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About me

Creative director, agent / producer and educator specialising in illustration and graphic arts. Lisa heads up WE ARE GOODNESS, a creative consultancy and boutique illustration agency representing a diverse roster of international artists. She is also founder and director of art and culture platform Inkygoodness, an organisation focused on championing emerging creative talent. Founded in 2010 on a shoestring, Inkygoodness now attracts an engaged global audience of 50k, made up of design students, creative graduates and young professionals. Lisa is a published writer and journalist. Her specialist areas are creative business, illustration, graphic art and design, reporting on emerging trends, sharing industry insight & interviewing artists. Her words can be found on the pages of Creative Review, Computer Arts, Digital Arts and IdN to name a few. She has also contributed content to 'How to be a Graphic Designer' published by Thames & Hudson. Since 2014, Lisa has run Glug Birmingham; a quarterly design talks and meetup event for the local creative community and part of the global Glug network.

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  • Events
  • Marketing PR
  • Client Services
  • Design
  • Project Management
  • Portfolio Consultant
  • Artist Management
  • Creative Direction
  • Artist Agent
  • Copywriting

Work history


Founding Partner & Director


Oct 2015
  • Birmingham, United Kingdom
  • Full Time
  • WE ARE GOODNESS is the sister agency of art and culture platform Inkygoodness. Currently representing a diverse selection of international artists and illustrators, we provide exclusive creative services, managing projects from commission to production, to deliver visually captivating and contemporary imagery. Based in Birmingham, Britain’s second city and home to a thriving creative industry, WE ARE GOODNESS work with the design, advertising and publishing industries throughout the UK and abroad.


Event Manager


Jun 2014
  • Birmingham, United Kingdom
  • Freelance
  • We’re passionate about our industry and proud of what we do. For us, it’s all about celebrating truly collaborative creative process. Glug brings together the finest creative talent against a backdrop of visually enriching surroundings and good tunes. It’s the chance to see our favourite creatives and up-and-coming contemporaries give stimulating talks, make live art and host a whole range of inspiring interactive stuff before your eyes. It’s about talking, collaborating and drinking, not business card swapping.


Owner & Director


Mar 2010
  • Birmingham, United Kingdom
  • Full Time
  • Inkygoodness champion new and emerging talent in illustration, character design and graphic arts.