Lisa Hassell

Creative Consultant & Director at Inkygoodness

Birmingham, United Kingdom
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Projects credited in

About me

Creative director, writer and educator specialising in illustration and graphic arts. Lisa heads up Inkygoodness, a creative consultancy and online platform focused on championing emerging creative talent. Founded in 2010 on a shoestring, Inkygoodness now attracts an engaged global audience of 60k, made up of design students, creative graduates and young professionals. Lisa previously opened WE ARE GOODNESS, an illustration agency representing a diverse roster of international artists. In 2014 Lisa launched Glug Birmingham; a quarterly design talks and meetup event for the local creative community and part of the global Glug network. Lisa is a published writer and journalist. Her specialist areas are creative business, illustration, graphic art and design, reporting on emerging trends, sharing industry insight & interviewing artists. Her words can be found on the pages of Creative Review, Computer Arts, Digital Arts and IdN to name a few. She has also contributed words to 'How to be a Graphic Designer' published by Thames & Hudson (2018) and 'Design{H}ers' curated by Hong Kong publishers viction:ary (2019).

Locked Pro Plan feature


  • Events
  • Project Management
  • Portfolio Consultant
  • Creative Direction
  • Copywriting
  • Curating
  • Art Exhibitions

Companies I’ve worked with

  • Inkygoodness


    • Design
  • Glug


    • Events
  • V

    Various incl. Computer Arts, Creative Review, Commmunication Arts, Digital Arts

    Work history


    Creative Consultant & Director


    Mar 2010
    • Birmingham, United Kingdom
    • Full Time
    • Inkygoodness ( is an art and culture platform that launched in 2010 with the sole purpose of showcasing emerging talent in illustration. Through innovative exhibitions, networking events, and creating online content designed to engage with our growing audience, we have dedicated ourselves to championing illustration, character design and visual art worldwide, building a global community of engaged young creative professionals (over 60k on social media). From our sell-out ‘Play’ exhibition on Brick Lane in 2010 - featuring over 65 original artworks, prints and 3D sculptures inspired by the theme of play, to 'Character Totem' - a show of 30 large scale wooden totems featuring one-off designs by international artists - on display at Pictoplasma Berlin, we’ve had the pleasure of working with some of the most talented artists in the industry at early stages of their career. Inkygoodness partnered with Glug Worldwide in 2014 to launch Glug Birmingham, a bi-annual design talks and networking event for local creatives, followed in 2015 by the launch of sister illustration agency WE ARE GOODNESS. We're proud to have worked with a growing collective of global artists and illustrators over the years, including McBess, Good Wives & Warriors, Playground Paris, Supermundane, Alex Fowkes, Tado, David Shillinglaw, Sue Doeksen, Hattie Stewart, BURO BURO & many more. We're proud to have collaborated as a media partner on a number of design events, festivals and conferences including Pictoplasma, Glug, OFFSET Dublin, OFFSET Sheffield and Us By Night, delivering live event coverage and marketing support through our social media channels.


    Co-Founder (Birmingham Chapter)


    Jun 2014 - Apr 2019
    • Birmingham, United Kingdom
    • Freelance
    • We’re passionate about our industry and proud of what we do. For us, it’s all about celebrating truly collaborative creative process. Glug brings together the finest creative talent against a backdrop of visually enriching surroundings and good tunes. It’s the chance to see our favourite creatives and up-and-coming contemporaries give stimulating talks, make live art and host a whole range of inspiring interactive stuff before your eyes. It’s about talking, collaborating and drinking, not business card swapping.