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Lisa McRuvie

Sales & Marketing Executive

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  • LevelJunior
  • LocationGlasgow, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Executive - Social Media Manager - Content Marketing Executive

Projects

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About me

A highly motivated and professional individual with first-rate organisational skills and the ability to produce a consistently high standard of work, proven to demonstrate originality and creativity throughout. An effective team player with excellent interpersonal skills, capable of engaging and liaising with a broad range of individuals from a variety of backgrounds. Passionate for all genres of music, entertainment and creative arts, continuously challenging media sources for diversity to further my own musical, entertainment and creative horizons. My professional experiences to date has provided me with a wealth of specialist skills and expertise. I am committed to facing new challenges to pursue my future career goals.

Skills

  • Creative Arts
  • Music Industry
  • Music
  • Music Marketing
  • Content
  • Socail Markting
  • Social Meda
  • Marketing
  • Social Media Marketing
  • Social Media Management

Work history

Currently

Sales & Marketing Executive

Glasgow Music Studios ltd

Apr 2016
  • Glasgow, United Kingdom
  • Full Time
  • Responsible for day to day promotion and marketing of Glasgow Music Studios Managing and developing all social media platforms to appeal to a diverse audience Creating and running various direct marketing campaigns Sales – Implementing new sales initiatives for the team and systems to measure progress. PR – updating news on website, press stories and writing press releases Promotions – running voucher offers, setting up deals and executing promotions, creating & editing video promotions Events – management of events including new ideas, live gig nights and project showcases. Ran a GMS live gig night with local bands with industry links. Admin – cashing-up, reception duties, bookings Website development and content creation, growing number of visits to 5000+ monthly Recently taken on the role of business development – responsible for sourcing new partnership opportunities, sponsorship and possible revenue streams for the studio.

2015

Marketing & Promotions Assistant

Southside Film Festival

Sep 2015 - Nov 2015
  • Glasgow, United Kingdom
  • Freelance
  • Voluntary Marketing & Promotion Assistant, September 2015 – November 2015, Glasgow • Main duties included promotion and marketing the various events and screenings via social media in the weeks before and weekend of the festival. • Worked as part of the front of house team at events across the festival, liaising with curators and organisers whilst managing audiences, acting as a point of contact for general information. • Other responsibilities included box office duties, ushering at screenings, and blogging.

2014

Creative Services Intern

Starfish Entertainment

Jun 2014 - Jul 2014
  • Toronto, Canada
  • Internship
  • A two-week internship within an award winning artist management company based in Toronto, Ontario. Worked closely with partnering record company Six Shooter Records, liaising with artists and working at events as part of NXNE festival. Responsible for managing and designing artists Kickstarter campaigns, receiving praise for my creations and attention to detail.

2014

Creative Services Intern

Young Lions Music Club

Jun 2014 - Jun 2014
  • Toronto, Canada
  • Internship
  • A two-week internship with a music and culture company based out of Toronto, Ontario. 
An excellent networking experience as I worked with an array of professionals from a variety of creative industries roles. I was responsible for managing the merchandise tent at TURF (Toronto Urban Roots Festival) and for creating artwork to display. I liaised with artists as part of the Red Bull Music Academy program and managed ticketing for their event.

Education

2015

Bachelor of Arts (Hons) Commercial Music

University of the West of Scotland

Sep 2011 - Jun 2015
  • Ayr, United Kingdom
  • Bachelor of the Arts Degree in Commercial Music with First Class Honours • Researched, planned and authored a 10,000-word dissertation on the position of tribute bands in the music and entertainment industries, with focus placed on audiences changing perceptions to answer the question: What makes people attend tribute gigs? Continual management of deadlines and liaisons with project mentor for the development of research and writing skills, culminating in the successful interviewing of 10+ renowned industry professionals, many of which are currently recognised acts, gaining advice and opinion to inform my research. • Performance workshops as well as live performance with various individuals, differing in terms of individual experience and capabilities.