About me
From strategic planning to creative ideas, I'm an experienced marketing professional with a background working with leading brands in the leisure, tourism, retail, hospitality and lifestyle sectors. I'm confident in creating and delivering standout campaigns, and understand how to balance brand goals with commercial objectives to drive growth. I love variety in my work and getting stuck-in to exciting projects, and believe a can-do attitude is the best tool anyone can have at work!
Projects credited in
- Day Out With The KidsDay Out With The Kids is a family run blog, aimed at families to give ideas for days out. The client required some new icons to be designed for the blog, to represent some new places that were going to be featured at the time. As well as a fun pack which the parents could download, suggesting ideas that the kids to do to make it more than ‘just a day out’. And lastly, a template for an email newsletter.
Work history
Head of Brand & ContentDay Out With The Kids
Birmingham, United KingdomFull Time
Leading the Brand and Content team at DOWTK, with key responsibilities including:
- Defining and implementing our 3-year brand strategy, focused on growth
- Creating, developing, and implementing an engaging content strategy
- Managing content-led campaigns from ideation to execution, including budgets
- Maximising our brand exposure and promoting our core mission
- Managing a content team, both in-house and external agencies
- Reporting to stakeholders on key business KPIs
Senior Brand & Content ManagerDay Out With The Kids
- Birmingham, United KingdomFull Time
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Skills
- Brand Management
- Brand Developent
- Brand Strategy
- Content Creation
- Social Media
- Digital Marketing
- Content Marketing
- Community Development
- Strategic Marketing
- Marketing Campaigns
Education
U
U
BSc Sport & Exercise SciencesUniversity of Birmingham
- Birmingham, United Kingdom