I am a set designer, graduated from the Fine Arts School of Universidade Federal do Rio de Janeiro, with extensive courses in graphic design at Central Saint Martins in London and Marketing and Branding at Escola Superior de Propaganda e Marketing in São Paulo.
After completing my degree in 2005, I started working as a creative designer and have been building my career in a variety of roles in high-profile brands. I have over ten years experience within retail in marketing & communication projects, window displays, in-store concepts, designing marketing materials such as standards and guidelines, executing new product launch and creating merchandising presentations. I developed in store vm and concept of store design, designed showrooms and retail fairs, store fixtures, websites and email marketing layouts.
Last but certainly not least, I gained a wealth of experience running my own independent clothing label. The many challenges faced and wide array of skills needed has given me an deeper insight and appreciation to running a business. This includes the exciting challenge of driving a brand through conception to realisation.
Work history
Mid-weight Graphic DesignerAnn Summers
Caterham, United KingdomFull Time
- Seasonal 360 visual concept (windows, POS, website and social medias)
- Visual merchandising guidelines
- Window Design
- Point of Sale (POS)
- Packaging
- Social Media assets/Short videos
- Instore signage
- Internal communications
- Basic image retouch
Graphic DesignerRalph Lauren
- Watford, United KingdomFreelance
- Seasonal concepts from parent line; the inspiration; context and full price execution.
- Design visual merchandising guidelines and communication materials.
- Fixture capacity by product type to support the range building process.
- Instore signage library; proposing in-store placement where relevant.
- Support the Creative Coordinator with window bustform looks.
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Skills
- Abobe Indesign/photoshop/illustrator
- Web Design
- Print Design
- Ecommerce
- Art and Creative Direction
- Fashion
- Affect Effects
- Social Media
- POS
- Digital Design
Education
E
E
Marketing & BrandingESPM - Escola Superior de Propaganda e Marketing
- São Paulo, Brazil
E
E
Graphic DesignEscola Panamericana de Artes
- São Paulo, Brazil
Graphic Design - Summer Course
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