About me
A hardworking, persistent, and enthusiastic individual who takes pride in every task, this can be seen through my academic and professional achievements.
In the last 2 years particularly, I have grown into the creative professional I am following my full time position at Parlophone Records. Before this time, I had spent 8 years since the age of 16 gaining as much experience and knowledge of the creative sector, particularly that of the music scene.
I pride myself on being a reliable, hardworking and creative individual who thinks in an innovative way, being a team player that is firmly organised and self-motivated.
My skills lend themselves to ideation, production, and communication. I have a fascination with popular culture, the takeover of my favourite genre globally (Rap/HipHop) and love nothing more than meeting new people and creating connections. There’s not a challenge nor opportunity I shy away from.
In my spare time I also host a podcast across Spotify and Apple Music called It's Not That Deep. An honest, educated, and playful podcast discussing a range of topics, experiences and situations we find ourselves in with a big spoonful of sarcasm incl. guests such as Lauren Mohen, Sarah Akwisombe, and Nia The Light. I also present and produce a show on Subtle Radio called The Butterfly Effect. All in the name, a show that dedicates itself to the power and influence of music from across the pond to our own evolving Rap scene in the UK. Focusing on Hip Hop, Rap, Drill and Grime, I wanted a show that left listeners wanting more, showing how each movement and moment in music matters just like a butterflies flutter can cause a hurricane, the power of music can cause a tidal wave of emotions, interest, and inspiration. Interviews have included Yaw Tog, Jords, Rasharn Powell, and Grime legend Frisco.
Projects credited in
- BURNA BOY | CHICKEN SHOP DATEMy first co-writing credit! Alongside creating the social media assets to promote the episode across Instagram and TikTok, I also had the privilege of writing alongside Amelia for this episode. I then took to my socials to shout about it, garnering over 40K views on Twitter and 7K on TikTok.
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Work history
Video CommissionerWarner Music Group
London, United KingdomFull Time
My roster is predominantly male, with the overarching genre being Rap including specifically Drill, Grime and Alternative Hip Hop including Yxng Bane, Tinie Tempah, S1MBA, Russ Millionz, Dutchavelli, Ivorian Doll, KAM-BU, Knucks, JAY1 and Kano. Others include Rachel Chinouriri, The Snuts & Sam Gellaitry.
My day-to-day is always different, but my responsibilities include dealing with a variety of budgets, writing innovative briefs, building a network of production companies/directors and designers, project management, mediating between artist and label expectations, attending all shoots, meetings and creative brainstorms. Bridging the gap between the marketing campaign and creative asset outputs from content including bespoke ideation, social content, and of course the Official Music Video, and therefore, being ultimately responsible for the quick turn around of high standard visuals to support the track release from conception to delivery.
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WriterGRM Daily
London, United KingdomPart Time
have been writing articles and interviewing artists for GRM Daily on popular culture, new music release and general trending news. The platform itself has over a million followers on instagram, being a brilliant platform to utilise for my writing and conversational skills. I commit to this platform on a freelance basis and as and when it works around my busy schedule at the moment.
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Skills
- Ideation
- Content Ideation
- Creative
- Project Management
- Creative Projects
- Music Videos
- Organisation
- Logistics
- Radio Broadcasting
- Podcast Production
Education
English Literature BAKing's College London
- London, United Kingdom