I am a Senior Digital Designer /Art Director with over 13 years experience in the fashion and retail industries. I have extensive design and eCommerce experience working for retail, luxury, fashion and entertainment brands in agency and in-house environments. My regular clients include Harvey Nichols, Jimmy Choo, Zagliani, Belstaff, Bally, Harrods, French Connection, Dorothy Perkins and other creative agencies. Trained in user experience, usability, digital and print design, I have a broad skill set to translate a brands identity through all platforms. My background and experience in print design has heightened my attention to detail and is at the forefront of every design job I do.
Leading the digital design team in the Ecommerce department, working very closely with the creative and brand marketing teams to ensure the French Connection and Great Plains brands are executed creatively and commercially with pixel perfect precision throughout all digital platforms.
My own freelance/contracting design business working for retail, luxury, fashion and entertainment clients and brands in agency and in-house environments.
Lead Senior Designer managing a team of 6, redesigned HOF site to be responsive across all digital platforms, working closely with UX and Marketing teams
Lead digital designer and digital brand guardian, managing a team of 3. Developed an online experience which aligned to the brand identity and consistent with in store creative. Worked very closely with UX and Marketing teams