I create efficient designs and pleasurable user experiences and employ task-oriented design approaches to defining users’ problems and ideating new solutions. For 14 years + I have worked for some of the world’s leading fashion and retail brands. My speciality is marrying meaningful user experiences with pixel perfect design, composition and typography. My passion is translating a brands vision and identity throughout all digital channels. I have substantial experience in recruiting and growing design teams from scratch. I take pride in leading and mentoring teams to provide commercial results and supporting them in adhering to brand guidelines.
Leading the digital design team in the Ecommerce department, working very closely with the creative and brand marketing teams to ensure the French Connection and Great Plains brands are executed creatively and commercially with pixel perfect precision throughout all digital platforms.
My own freelance/contracting design business working for retail, luxury, fashion and entertainment clients and brands in agency and in-house environments.
Lead Senior Designer managing a team of 6, redesigned HOF site to be responsive across all digital platforms, working closely with UX and Marketing teams
Lead digital designer and digital brand guardian, managing a team of 3. Developed an online experience which aligned to the brand identity and consistent with in store creative. Worked very closely with UX and Marketing teams