About me
I create efficient designs and pleasurable user experiences and employ task-oriented design approaches to defining users’ problems and ideating new solutions. For 14 years + I have worked for some of the world’s leading fashion and retail brands.
My speciality is marrying meaningful user experiences with pixel perfect design, composition and typography. My passion is translating a brands vision and identity throughout all digital channels.
I have substantial experience in recruiting and growing design teams from scratch. I take pride in leading and mentoring teams to provide commercial results and supporting them in adhering to brand guidelines.
Work history
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Lead Digital DESIGNERFrench Connection
London, United KingdomFull Time
Leading the digital design team in the Ecommerce department, working very closely with the creative and brand marketing teams to ensure the French Connection and Great Plains brands are executed creatively and commercially with pixel perfect precision throughout all digital platforms.
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Freelance Senior DesignerSpiritdog Creative Ltd
London, United KingdomFreelance
My own freelance/contracting design business working for retail, luxury, fashion and entertainment clients and brands in agency and in-house environments.
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Skills
- Fashion
- Visual Arts
- Print Design
- Art Direction
- User Experience Design
- Design
- Illustrator
- Photoshop
- Photographic Styling
- Digital Design
- Photoshop
- Strategy
- Conceptual and Creative Thinking
- Illustrator Photoshop Indesign
- Sketch
- UX
- UI Design
- UX Design
- UX Strategy