About me

As an experienced specialist in events production I work collaboratively to exceed objectives and deliverables. I am highly diligent, caring, creative and meticulous with attention to detail. I have a positive outlook and carry this through in my leadership style, always encouraging and rewarding a team to ensure everyone is passionate about delivering an exceptional event. I value honesty, impeccable taste, good fun, am passionate about creativity, my communities and seek challenging and rewarding environments.

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Projects

• 1

  Diary, She Wrote Podcast

Work history

Events ManagerFarfetch
Oct 2020London, United KingdomFull Time
Senior Events ManagerBenefit Cosmetics
Jan 2015 - Sep 2019London, United KingdomFull Time
I was responsible for developing and delivering disruptive brand events as part of the integrated 360 marketing strategy which; inspired, engaged and converted new and existing customers, influencers, retailers and media with a focus on building brand equity, growing share of voice and delivering the financial goals of the business. Responsibilities_ • Managing the creative conception, development and implementation of all brand events to; inspire, engage and convert new and existing customers, influencers, business partners and media with a focus on building brand equity, growing share of voice and delivering the businesses financial goals. • Experiential brand activations, brand partnerships and PR stunts to support AAA/A product launches and the ‘always on’ brow conversation in line with 360 marketing campaigns and the UK marketing strategy. • Briefing, negotiating with and managing Production agencies, PR agencies and suppliers. • Management of events strategy, calendar, planning and implementation. • Events P&L budget forecasting, reporting and management. • Embedding brand guidelines, copywriting and editing. • Production of marketing plans and critical paths. • Adhering to all legal, insurance and health and safety requirements. • Amplification of events through owned and public channels. • Collaborating with retail, ecommerce, PR, marketing, digital, CRM, creative services and business partners. • Ensuring all activities are maximised, evaluated and analysed, sharing results with relevant stakeholders. • Identifying and creating third party collaborations and brand partnerships. Key Achievements_ • Establishing the UK market as the no. 1 in the 2017 LVMH Global Brand Awareness Report and maintaining the position in 2018. • Production & execution of a digital focused 3 day ‘Cheekleaders Champi-onships’; bronze vs. pink, a battle of squads led by top beauty influencers, made up of their community competition winners taking part in challenges live streamed across YouTube, Facebook & Instagram to be crowned champions resulting in Benefit’s highest digital engagement. • BADgal BANG! Mascara launch, working with a strict global embargo under the guise of ‘Out of this World.’ Mascara immediately hit the UK no. 1 position in the premium mascara category and in turn Benefit took the top 3 spots. o https://www.youtube.com/watch?v=iZhfIhGApiE&feature=youtu.be • Implementation and management of the UK’s first Brows and Beauty Drive Thru; Glastonbrow. Located on route to Glastonbury Festival to entertain queuing traffic. The concept was ‘Highly Commended’ in the 2017 Event Awards for ‘Outstanding Creative Idea.’ o https://www.youtube.com/watch?v=AgGwLJ2uNbI • Proposition and implementation of the UK’s first all pink charity shops to help raise funds and awareness for the brands global philanthropy project; ‘Bold is Beautiful’ raising over £352,000 for our dedicated charity partners; Refuge and Look Good Feel Better in 2017. The project was shortlisted in the ‘Corporate Partnership Category’ at the ‘Third Sector Awards.’ o https://www.youtube.com/watch?v=VXojO16RseM • Implementation and management of the ‘Good Ship Benefit;’ a 5-month pop up Beauty and Entertainment Destination with over 200 events resulting in a PR value of £650,000, a digital reach of 2.8million, over 30,000 visitors and voted as one of the top 10 brand experiences of 2016 by EVENT Magazine. • Ownership of the 2016 Funny Women Awards partnership delivering a live awards final at KOKO helping embed the brands strap line; ‘Laughter is the Best Cosmetic.’ • Launching Roller Lash mascara with ‘Curl’s Best Friend’ pop up bar and UK tour contributing to it being the no.1 makeup launch in the UK in 2015.

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Skills

• Events
• Marketing PR
• Branding
• Promotions
• Brand Management
• Market Research
• Marketing Strategy
• Social Media Marketing
• Communications
• Organisation

Education

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Fashion Promotion and IllustrationSurrey Institute of Art and Design
Aug 2000 - May 2003Epsom, United Kingdom
1st Class BA Hons