With over 10 year of experience in the creative industry, I have worked both in house and agency side across brands such as LEGO, Ted Baker, Selfridges, Marks & Spencer, O2 and many more. As Creative Director at edtech startup SAM Labs, I took on the challenge of repositioning the company from B2C to B2B with a full rebrand, new website, photography and video direction, product launches and events. My approach to all briefs is strategic, considering target audience, platform and messaging to work in harmony with the creative.
My work spans across creative strategy, branding, retail environments, global campaigns and events. My passion is to bring a brand to life through engaging experiences no matter what the touch points are.
If you’re interested in learning more about me or my work, please get in contact.
Work history
Creative DirectorSAM Labs
London, United KingdomFull Time
SAM Labs provides the most engaging STEAM learning experience in the classroom making learning interactive and engaging. This includes curriculum aligned lesson plans, intuitive visual flow-based apps and wireless electronic blocks that connect seamlessly to provide stimulating challenges and measurable progression.
Since joining the company in July 2017 as Creative Director, I managed a team of creatives (in-house and freelance) and worked closely with external agencies and suppliers to rebrand and reposition the company with an education focus (from B2C to B2B), launch a brand new website and products, bring trade shows and events to life and provide ongoing sales and marketing materials across print and digital.
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DesignerThings & Ink magazine
- London, United KingdomFreelance
Things & Ink is an independent tattoo magazine that takes an artistic approach to content. Striving to create stunning photo shoots using tattoo artists and people with interesting stories to tell. Carefully curated, the editorial content discusses tattoos against their rich cultural history and current trends. The magazine is for artists, collectors and those simply interested in the art. It allows the reader to discover new artists, products and ideas that will enrich their lives.
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Skills
- Creative Direction
- Brand Strategy
- Art Direction
- Design
- Brand Development
- Concept and Ideation
- Event Branding
- Creative Marketing
- Brand Activation
- 360 Campaigns
Education
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BA (hons) Graphic CommunicationBath Spa University
- Bath, United Kingdom