About me
Creative events producer and project manager experienced across Media, Broadcast and Publishing sectors. Meticulously organised with a passion for delivering exciting content and memorable guest experiences. Able to manage multiple projects at a time and deliver large scale events within budget and achieving profit targets. Effectively collaborates with cross functional teams to ensure seamless event marketing and execution across B2B and B2C projects.
Projects
- Exploring Black Storytelling with PenguinTo celebrate Black History Month Penguin hosted an exclusive event with authors Taylor-Dior Rumble, Momtaza Mehri and BookTok influencer Coco Hagi. Responsible for event concept, research and content development, AV, production and styling, venue and supplier management, Talent management, budget, H&S and post-event reporting.
- ITV Summer PartyITV's annual summer Talent party hosted by Kevin Lygo. A venue takeover at the stunning The Mandrake hotel, with jungle inspired brand identity and a star studded guest list. Production and event styling by AnotherDay Events and photography by Colin Baldwin. Responsible for overall event management and planning, briefing and developing event creative and concept, sourcing, briefing and managing suppliers and entertainment, budget management, managing an event coordinator, post event reporting a
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Work history
Creative Events ProducerPenguin Random House UK
- London, United KingdomFull Time
Worked across all the PRH publishing divisions to produce and market a variety of events and brand led activations. Led the event strategy, event programming and provided event consultancy across the business.
• Led on concept, content and production for the Penguin brand Black History Month event and YALC activation, as well as producing the London launches for Elliot Page, Ed Gamble and Zadie Smith in collaboration with the Southbank Centre.
• Managed budgets, event P&Ls and ticket revenue, legal, health and safety, as well as Talent, stakeholder and supplier management.
• Partnered with external producers to strategically maximise awareness of Penguin author events and grow reach of the Penguin brand through organic and paid social activity.
• Worked with the Social Impact team to produce the Penguin Talks programme, a series of free talks in schools from world-renowned thinkers and authors.
• Worked with the D&I team to implement a best practice framework for accessible events.
• Managed a marketing exec to build and execute event marketing plans, setting objectives and KPIs and leading their development in line with their personal development goals
• Developed and delivered creative event pitches to publishing houses and stakeholders in line with the Penguin brand strategy, offering ways to innovate traditional event formats to reach an under 25 audience.
• Worked with the audience insight team to develop audience led experiences and gain meaningful post event data, as well collaborating with the social, content and creative teams to brief and produce exciting event content and marketing assets.
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Festival Event Manager (Volunteer Position)Manor House Gardens Festival
- London, United KingdomFreelance
Project managed the 2023 Manor House Gardens Festival attended by up to 3000 people: one of the largest not-for-profit festivals in South East London.
• Lead the team of volunteers across the planning and delivery of the festival; building the project timeline, managing workflow, assigning roles and leading team meetings.
• Wrote and submitting a detailed management plan and risk assessment to the council and local authorities.
• Developed festival site plans and managed suppliers including waste management, toilets, first aid, food and craft stall vendors and funfair supplier.
• Recruited local businesses to donate prizes and sponsorship towards the festival, as well as recruiting and managing the onsite festival stewards.
• Managed all supplier comms including the creation of stall holder information packs, vendor registration forms and approving health and safety documentation.
• Collaborated with the creative and marketing volunteers to promote the festival including the design of digital assets, festival signage, an organic social media plan and proactively managing the festival inbox.
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Skills
- Event Management
- Brand Activation
- Events Production
- Talent Management
- Content Development
- Brief Development
- Stakeholder Management
- Project Management
- Pitch Development
- Research