Liz Truss

Liz Truss

Senior ProducerLondon, United Kingdom
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Connections
Pip Jamieson
Ben Reeves
Rose Pickles
Liz Truss

Liz Truss

Senior ProducerLondon, United Kingdom
Projects credited in
  • #TheNightIsYoung
    #TheNightIsYoung When tasked with launching Superdry’s holiday season campaign, specifically to engage millennials, we decided to take the brand in an entirely new direction. The competitor fashion scene is cluttered with branded content of a certain style - beaches, sunsets, lens fares & washed out color palettes. To stand out, we focused on our audience’s actual interests, and where the real adventure starts for them…. the night. The launch film follows a group of millennials embracing the night – on side streets, at unplanned parties and impromptu fireworks on the beach. Whilst the wider campaign, brings together film, photography, GIFs & moving image with the hashtag #TheNightIsYoung - taking style cues and direction from the very audience we’re targeting and the way they consume social media. Launching with a series of online films, ‘The Night is Young’ is a fully integrated campaign, rolling out across social, ecommerce, PR & bespoke influencer activation. The campaign went live on 21st May, the film has already hit over 1.2M views, with more results coming soon.
  • Fruit Shoot It's My Thing
    Fruit Shoot It's My ThingWe were tasked with launching a global-to-local, fully integrated campaign for Fruit Shoot. Enter ‘It’s My Thing’ – a bold new strategy for the brand, with a fresh creative platform marking a real step change, not only for the brand, but for the category. The contemporary approach, aimed at driving relevance amongst health conscious parents, celebrates real kids doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. Borne from new insight amongst the target audience of ‘pragmatic parents’ which revealed that pressures from society are limiting children’s ability to express themselves and preventing them from finding the thing they really love. In a category known for featuring glossy, idealised depictions of children and families, we have taken a new approach with authenticity at its heart. It’s My Thing heroes real children over actors, doing what they love including train-obsessed 10 year old Freddie and Ellie, also 10, whose ‘thing’ is being an equestrian gymnast. Launching first in the UK, the fully integrated campaign will be rolling out across the US, IRE, and NL.
  • Haven Holidays A Breath of Fresh Air
    Haven Holidays A Breath of Fresh AirIn our first integrated campaign for Haven Holidays since being appointed the lead strategic and creative agency for the brand, we look to re-engage consumers and attract new ones with ‘A Breath of Fresh Air’. Kicking off with a 40 second TV spot, the light-hearted and humorous film follows two little girls travelling around a holiday park on a go-kart – experiencing the huge range of activities Haven has to offer. This creative forms part of the wider strategy, which focuses on the refreshing escape from stressful city life Haven Holidays can symbolise for families. Set to the track ‘Feel it Still’ by Portugal The Man – the TVC is sure to encourage families all over the country to head to one of the 36 award-winning Haven holiday parks on the Great British coast. ‘A Breath of Fresh Air’ is rolling out across press advertising, brochures, online and CRM.
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Skills
  • Production
  • Advertising Production