I have five years' experience working in Influencer Marketing & Talent Management - I started working with YouTube content creators back in 2013, and have worked on some fabulous campaigns with some brilliant brands including EA Games, Primark, River Island, Kelloggs and CrateJoy.
I took a year out of working to study for an MSc in Marketing at the Universty of Exeter, which has given me the opportunity to work on live briefs for Exeter City Football Club (New Product Development) and The Royal Albert Memorial Museum (Integrated Marketing Communications). I have also worked on briefs based on Kiehl's and Glossier.
I'm currently researching into the effects of the Covid-19 pandemic on brand communities, with a focus on Adult Fans of LEGO (AFOLs).
Work history
Skills
- Marketing
- Brand Management
- Integrated Marketing
- NPD
- Community Management
- Market Research
- Marketing Strategy
- Research
- Artist Liaison
- Client Liaison