About me

I am a Marketing and Lifestyle copywriter for TUI, the world’s biggest travel company, and have experience across both print and digital platforms, social media, retail, and email copywriting.

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Work history

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Marketing and Lifestyle CopywriterTUI UK
Jan 2018Luton, United KingdomFull Time
Responsibilities include pitching article ideas and writing inspirational copy for the TUI Inflight magazine, brochures, Discover platform, TUI and First Choice blogs, plus the TUI and First Choice social channels, adhering to company tone of voice. Using SEO expertise and software to update, repurpose, and optimise copy, which led to a 93% increase in page views to Discover between 2017 and 2018. Plus, responding to consumer trends and raising the profile of TUI’s inspirational content organically, with the aim of cementing the brand as an authority on travel. Writing copy for weekly emails, radio scripts, web banners, and retail posters, for both in-house and external stakeholders. Plus, uploading copy to the preferred CMS with meta data, imagery, and tagging. Writing captions, video descriptions, and tags for YouTube videos, plus video shared on social channels. Gathering and presenting analytic data at results meetings each week, and tracking platform performance monthly to achieve editorial objectives. Circulating data to business stakeholders, and using results to inform strategy on future publications including print, digital magazines, optimisation testing, and channel sharing. Managing and building stakeholder relationships across multiple teams, reacting to business priorities, and working to tight deadlines while still delivering BAU activity. Adapting writing style for multiple channels, and working closely with channel owners to optimise content for their audience, including social, email, and TUI App users.
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Marketing, P.R & Social Media AssociateActus Software
Nov 2016 - Nov 2017Redbourn, St Albans AL3, UKFull Time
Assisting in the creation of the quarterly marketing plan, researching and populating events calendar, pitching blog ideas, and writing email newsletters. Writing blogs and press releases for a B2B audience, adapting tone of voice for the relevant platform, and uploading them to Wordpress. Managing social media platforms including Twitter, Facebook, and LinkedIn. Managing relationships with industry sites such as HR Zone/HR Grapevine on marketing campaigns. Tracking the performance of important SEO keywords monthly.

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Skills

• Copywriting
• Brand Tone
• Social Media
• Email
• Print
• Digital Copywriting

Education

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English Literature BA Hons (with a year abroad in Canada)The University of Hertfordshire
Sep 2011 - Jun 2015Hatfield, United Kingdom