About me

A hybrid creative marketer, concepting and executing scroll-stopping content for pioneering brands. A strategic thinker, specialising in tone of voice and effectively optimising campaigns that resonate with Gen Z and Millennial audiences. In-depth knowledge of consumer behaviours and brand values to bring to life powerful projects in an ever-evolving digital landscape.

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Work history

Creative Marketing Copy Editorurban outfitters
May 2021London, United KingdomFull Time
Part of the Social & Content team, driving copy & developing content that audiences relate to. Playing a critical role in ensuring tone of voice is consistent across EU channels, and campaign narratives deliver against aims.
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Freelance CopywriterVarious Clients
Apr 2015London, United KingdomFreelance
Geist Magazine, Fault Magazine, and Lyst to name a few.

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Skills

• Copywriting
• Creative
• Photoshop
• Content Curation
• Project Management
• Marketing
• Content
• Brand Campaigns

Education

BA Fashion JournalismUniversity for the Creative Arts
Sep 2013 - Jun 2016Epsom, United Kingdom
First Class Honours Components: Journalism, graphics (InDesign, Photoshop, Illustrator), styling