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I’m a creative, focused individual based in London open to copywriting opportunities within the fashion industry. Dreaming up relatable concepts with words to match is what I do best, and writing engaging content for various publications comes a close second.Locked Pro Plan feature
Involved in Jaeger’s rebranding project – mastering and proofing copy to new editorial tone of voice for online, POS, swing tickets and print marketing. Writing engaging, accurate SEO-driven copy for product descriptions and the Journal, as well as click-worthy subject lines for emails. Managed temps work for outlet product copy and helped them understand ToV. • Taking ownership of product copy across mainline and outlet sites and working to tight deadlines for high volume seasonal drops. • Writing fashion & lifestyle stories for the Jaeger Journal, researching and networking with external brands for info and images. Implementing best SEO practices to boost YoY searches and sales. • Strategic scheduling of social media and Journal content, aligning it with promotions, VM and product drops. Compiling weekly reports and analysing how we can make it better. • Started as Ecommerce Copy Intern and progressed to Assistant Copywriter after understanding the brand, which in turn increased my responsibilities.
First Class Honours Components: Journalism, graphics (InDesign, Photoshop, Illustrator), styling