Lloyd Parkinson

University Graduate seeking a challenging role.

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About me

 

Creative and diligent university graduate looking for a progressive and challenging role within a Music or Digital Media company. I am particularly interested in learning how digital and disruptive technologies affects marketing strategies and techniques used by music companies to further their artist’s careers in a rapidly changing, highly competitive and innovative market environment. In my 2nd year at university my modules consisted of Business Start-Up, Digital Entertainment Commerce, Project Management, Digital Design Project, Popular Music Culture and Music Publishing. During my third year I studied Event Management, executed a final major project, wrote a dissertation and undertook four work industry placements. I am driven by my passion as a music consumer and particularly as a fan of Heavy Metal. I have the enthusiasm towards gaining experience and learning as much as possible.

Skills

 

  • Ability to Prioritise and Multi-task to Meet Deadlines
  • A Passion for Media and Marketing
  • Energetic and Passionate Work

Work history

Currently

Event Manager

Total Rock Radio

Jan 2015
  • London, UK
  • Internship
  • My Duties Include: ➢ Managing a Small Team of Event Organisers ➢ Social Media Marketing and Promotion of a Monthly Event ➢ Managing and Recording all Revenue Taken, Both In Advance and On the Door ➢ Liaising with Venue Staff and Security to Ensure Crowd Control and Safety ➢ Scheduling Playlists ➢ Booking performance artists and DJs ➢ Liaising with Artists’ Booking Agents and Management ➢ Organising Publicity for Events, including Flyers and Posters ➢ Distributing Publicity Materials ➢ Artist and Venue Liaison ➢ Updating and categorising libraries on a Microsoft Access Database

2016

Marketing Assistant

Nuclear Blast Records

Feb 2016 - Mar 2016
  • London, UK
  • Internship
  • My Duties Included: ➢ Managing the physical and digital press archives ➢ Preparing national press release mail outs ➢ Completing a daily radio airplay and TV coverage report ➢ Tracking digital product prices on the ITunes store ➢ Managing the business’s Twitter and Tumblr accounts ➢ Checking prices and stock levels of products on Amazon UK ➢ Assisting with video interviews and press at artist’s events in London ➢ Transcribing interviews between artists and media for print ➢ Updating mailing lists and adding all new contacts into a database

2015

Marketing Assistant

Spinefarm Records (Universal Music Group)

Nov 2015 - Dec 2015
  • London, UK
  • Internship
  • My Duties Included: ➢ Updating Physical and Digital Sales Reports ➢ Creating and Maintaining Streaming Playlists ➢ Ensuring all Artist’s Tour Dates are Advertised Correctly ➢ Social Media Marketing ➢ Connecting Telephone Calls Between Artists and Media ➢ Preparing UK and International Promotional Mail-Outs ➢ Researching potential business ideas for the Label’s Streaming Platforms

2014

Public Relations

Earache Records

Nov 2012 - Jul 2014
  • London, UK
  • Internship
  • My Duties Included: ➢ Preparing UK and international promotional press release mail outs ➢ Recording radio playlists that have included airplay of Earache artists ➢ Managing the physical press archives for 13 artists ➢ Artist liaison at Earache Records showcases at the London Gibson Guitar Studio ➢ Updating and preparing magazine press, radio press and artist contact lists