Lloyd Parkinson

University Graduate seeking a challenging role.


About me

Creative and diligent university graduate looking for a progressive and challenging role within a Music or Digital Media company. I am particularly interested in learning how digital and disruptive technologies affects marketing strategies and techniques used by music companies to further their artist’s careers in a rapidly changing, highly competitive and innovative market environment. In my 2nd year at university my modules consisted of Business Start-Up, Digital Entertainment Commerce, Project Management, Digital Design Project, Popular Music Culture and Music Publishing. During my third year I studied Event Management, executed a final major project, wrote a dissertation and undertook four work industry placements. I am driven by my passion as a music consumer and particularly as a fan of Heavy Metal. I have the enthusiasm towards gaining experience and learning as much as possible.


  • Ability to Prioritise and Multi-task to Meet Deadlines
  • A Passion for Media and Marketing
  • Energetic and Passionate Work

Work history


Event Manager

Total Rock Radio

Jan 2015
  • London, United Kingdom
  • Internship
  • My Duties Include: ➢ Managing a Small Team of Event Organisers ➢ Social Media Marketing and Promotion of a Monthly Event ➢ Managing and Recording all Revenue Taken, Both In Advance and On the Door ➢ Liaising with Venue Staff and Security to Ensure Crowd Control and Safety ➢ Scheduling Playlists ➢ Booking performance artists and DJs ➢ Liaising with Artists’ Booking Agents and Management ➢ Organising Publicity for Events, including Flyers and Posters ➢ Distributing Publicity Materials ➢ Artist and Venue Liaison ➢ Updating and categorising libraries on a Microsoft Access Database


E-Commerce Executive

Global Merchandising Services

Feb 2017 - May 2017
  • London, United Kingdom
  • Full Time
  • My Duties Included: ➢ Producing and updating weekly re-order sheets to include stock re-orders, price amendments, order delivery status and product promotions. ➢ Signing off and keeping track of all web related invoices from suppliers in conjunction with the accounting department. ➢ Keeping an organised record of all purchase orders, Invoices, Stock Reports, Statements and Delivery Notes. ➢ Maintaining a working relationship between the client, client management and creative departments to oversee the approval process of any ongoing product development. ➢ Updating and keeping a record of all product development activity using a circulated product development sheet. ➢ Maintaining a good working relationship and communicating with suppliers for future projects. ➢ Maintaining a continual conversation with suppliers to ensure products are delivered with maximum effectiveness to meet required deadlines. ➢ Ensuring quality standards at met throughout the product manufacturing process. ➢ Maintaining a continuous and effective relationship with the creative department to ensure that the product development process is most effective. ➢ Ensuring to consistently track purchase order deliveries so that they can be released methodically as and when accounts department pass invoices to be checked and signed off. ➢ Working with fulfillment partners to come up with promotions, bundles and any banners placed on the web stores or for use via social channels to reflect this. ➢ Keeping and maintaining a calendar of promotional opportunities, taking into account any client specific or promotional dates throughout the year. ➢ Creating email-marketing campaigns using Mail Chimp software, using customer databases via fulfillment partners, to advertise upcoming, new or existing stock. ➢ Reviewing data to assess the effectiveness of promotional/marketing activity. ➢ Creating web, social media and email assets using Adobe Photoshop. ➢ Determine with the tour department. when is the correct time to push live on the web stores. This is usually tied in with the first date of the tour but can vary according to client specific requirements. ➢ Making sure that all sales pricing of tour ranges are matched on the web stores to avoid customer complaints. ➢ Ensuring that the accounts department receives all invoices from suppliers so that payments for stock can be processed. ➢ Producing sales invoices for customers where stock transfers or promotional jobs have been carried out. ➢ Liaising with warehouse managers to request any stock transfers, giving instructions of products to pull, delivery information and shipping deadlines. ➢ Ensuring all new and existing stock information is up to date on the web stores.


Marketing Assistant

Nuclear Blast Records

Feb 2016 - Mar 2016
  • London, United Kingdom
  • Internship
  • My Duties Included: ➢ Managing the physical and digital press archives ➢ Preparing national press release mail outs ➢ Completing a daily radio airplay and TV coverage report ➢ Tracking digital product prices on the ITunes store ➢ Managing the business’s Twitter and Tumblr accounts ➢ Checking prices and stock levels of products on Amazon UK ➢ Assisting with video interviews and press at artist’s events in London ➢ Transcribing interviews between artists and media for print ➢ Updating mailing lists and adding all new contacts into a database


Marketing Assistant

Spinefarm Records (Universal Music Group)

Nov 2015 - Dec 2015
  • London, United Kingdom
  • Internship
  • My Duties Included: ➢ Updating Physical and Digital Sales Reports ➢ Creating and Maintaining Streaming Playlists ➢ Ensuring all Artist’s Tour Dates are Advertised Correctly ➢ Social Media Marketing ➢ Connecting Telephone Calls Between Artists and Media ➢ Preparing UK and International Promotional Mail-Outs ➢ Researching potential business ideas for the Label’s Streaming Platforms


Public Relations

Earache Records

Nov 2012 - Jul 2014
  • London, United Kingdom
  • Internship
  • My Duties Included: ➢ Preparing UK and international promotional press release mail outs ➢ Recording radio playlists that have included airplay of Earache artists ➢ Managing the physical press archives for 13 artists ➢ Artist liaison at Earache Records showcases at the London Gibson Guitar Studio ➢ Updating and preparing magazine press, radio press and artist contact lists



First Class Honours BA (Hons) Music Business

The University of West London

Sep 2013 - Nov 2016
  • London, United Kingdom
  • During my time studying at The University of West London i studied and received the following grades: Year One Modules: ➢ Artist Management (1.2) ➢ The Fundamentals of Business (1.2) ➢ Physical and Digital Marketing (1.1) ➢ Record Label Project (1.1) ➢ Music Industry Landscape (1.1) ➢ Event Management One (1.1) Year Two Modules: ➢ Business Start-Up (1.1) ➢ Digital Entertainment Commerce (1.1) ➢ Popular Music Culture (1.1) ➢ Digital Project (1.1) ➢ Music Publishing and The Legal Framework (1.2) ➢ Project Management (1.1) Year Three Modules: ➢ Dissertation (1.1) ➢ Major Music Business Project (1.1) ➢ Work Industry Placement (1.1) ➢ Event Management Two (1.1)