About me

I’m an enthusiastic and creative problem-solver with a background in brand strategy, marketing coordination and project management. I am finishing a bachelor’s degree in Magazine Journalism and Publishing from UAL London College of Communication, a broad course where I built practical and technical skills around the conception, production and publication of magazines. During my time at LCC, I established and supervised the Magazine Publishing Society (@mpsocietyual) where I managed communications and social media, coordinated creative events, and supervised the publication of three collaborative magazines. I also handled treasury and budget responsibilities. In my most recent role of Brand Coordinator for 3AM, I developped creative social media strategies, managed content creation and scheduling for the social media team, and oversaw partnerships and communications. I particularly enjoyed cultivating valuable connections with creatives and gallery owners and producing content on-the-go at various events. A project I’m particularly proud of is conceiving, designing and creative directing a customer magazine curated around the brand’s partner artists, events and venues. This was part of my FMP and aimed to reinforce 3AM's image of supporter of the emerging arts and music scenes.

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Projects

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  PULSE magazinehttps://loanarondot.cargo.site/pulse-magazine Created for 3AM as FMP at university. PULSE’s content was curated around the brand’s partner artists, events and venues, positioning 3AM as a hub for the emerging arts and music scenes. Conceived, art directed and designed in line with the brand’s identity Wrote, photographed and edited the content Created a business strategy including Business Model Canvas and marketing, launch and distribution plan.

Work history

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Brand Coordinator3am brewery
Jan 2023 - Feb 2024London, United KingdomPart Time
Took complete ownership in developing creative social media strategies Managed content creation and scheduling for the social media team Oversaw partnerships and communications Cultivated valuable connections with creatives and gallery owners Produced content on-the-go at various events.
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Project ManagerShannen Maria Samuel
Sep 2021 - Apr 2022London, United KingdomInternship
Oversaw Happily Ever Archive, a collaborative project inviting emerging artists to upcycle the designer's archive pieces. Developed a project timeline and content strategy for Instagram Organised the fundraising event hosted at House of Annetta in Shoreditch.

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Skills

• Project Management
• Adobe Photoshop
• Adobe Indesign
• Social Media Marketing
• Brand Partnerships
• Creativity
• Communication
• Marketing Strategy
• Problem Solving
• Creative Direction

Education

BA Magazine Journalism and PublishingLondon College of Communication, UAL
Aug 2021London, United Kingdom
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Multidisciplinary MediaSchool of Graphic Research
Aug 2019 - May 2020Brussels, Belgium

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