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• Cannes Lions winning social media strategist with more than seven years of experience working on FMCG brands in the UK and US. • Experienced client servicer and digital adviser responsible for building trusting relationships and long-term agency engagements. • Expertise in using consumer data and insights to develop and inform creative digital and content strategies for global integrated marketing campaigns. • Experience in developing measurement frameworks and data analysis to ensure campaigns are effective and optimised to deliver against business objectives. • Excellent internal and external communication skills, working cross-function and cross-discipline with inter-agency teams.