A first-class, Fashion Design Graduate with one year of experience working in a studio and design assistant role, within fashion-forward brands. I am a highly resourceful individual with demonstrable creativity and flare, assisting in the development of woven, latex and knitted collections for commercial companies and producing an award-winning graduate collection. I am a curious and enthusiastic designer who is dedicated to staying well versed with current and vintage trends and catwalks.
As well as design and manufacturing, I am confident in my research and analysis skills. Due to the nature of my degree, I frequently conducted focussed group interviews, ethnographic research and market research in order to inform each collection I designed. I am enthusiastic about the research process and enjoy being emersed in different settings. In studying abroad in Philadelphia in my third year of university, I am confident in traveling by myself and aim to maximise my outlook of the world in every opportunity.
Despite studying a largely artistic, creative and practical degree, I am immensely confident in my writing and communication ability. Coinciding with my graduate collection, my dissertation examined the link between Sexually Transmitted Disease (STD) stigma and preconceptions of sexual-identity, gender-identity, and racial-identity based communities. The study aimed to identify and propose a solution to raise awareness and remove stigma through design. I, therefore, have a strong understanding of compiling data, analysing academic journals and conducting interviews.
Projects
- VENUSLois Moyes' graduate collection entitled 'Venus' explores stigma surrounding sexually transmitted disease and within the 1980s Ballroom scene as documented in Jenny Livingston's 'Paris is Burning'. Set Design, Hair, Styling and Collection: Lois Moyes Photography: BigBadLlama Make Up: Alba Sofia Models: Zoe, Amy and Guillio
Work history
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Sales AssistantKestin Hare
London, United KingdomFull Time
- Driving and processing sales and completing basic admin duties such as processing online orders and using Excel to ensure stock levels are tracked and targets are met.
- Visual Merchandising to ensure store is kept looking contemporary and in line with the brand aesthetic.
Studio AssistantHANGER
- London, United KingdomInternship
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Skills
- Adobe Create Suite
- Verbal Communication
- Pattern Cutting
- Analysing Trends
- Fashion Design
- Visual Merchandising
- Textile Design
- Research
- Design
- Analaysis
Education
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BAHeriot-Watt University
- Edinburgh, United Kingdom
Modules & Specific Skills:
- Pattern Cutting, Design and Concept, Illustration and Layout, CAD, Contemporary and Contextual Studies, Colour, Fabric and Trend Analysis, Introduction to Textiles - print design, embellishment and embroidery.
- Creating a marketing plan for launch of personal graduate collection in order to identify the consumer, create a brand, position the brand accordingly and analyse competitors.
- Using WGSN, regularly, as a starting point for trend research and analysis to create a niche, luxury collection.
- Developing strong verbal and written communication ability through regularly presenting mood-boards, marketing strategies and designs.
- Using Edited to analyse consumer trends within brand competitors and design garments based off prior success or failure of these direct competitors.
- Conducting shop reports and interviews with focussed groups of consumers to assess the values and attributes of target market.
Awards
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Re-FashionedNational Library of Scotland
Awarded Second place for my project representing social change and progression, since WW1. I conducted research, formed a concept, designed an outfit and constructed the outfit before presenting it to the judging panel who enjoyed the contextualisation of my work.H
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Burnett Klein Award for CreativityHeriot-Watt University
Winner of the Burnett Klein Award for Creativity. My final portfolio and collection which focussed on celebrating drag culture and discussing STD stigma, was awarded for outstanding creativity above the class of 2018.+ Show more