About me
Here to learn, grow from new experiences & connection and ultimately, collaborate on some ambitious and impactful projects.
Work history
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Experience Research & StrategyRadical Path
London, United KingdomFull Time
Radical Path is a brand strategy and experience innovation firm that blends human-centered design thinking and consumer insight with business growth, brand and product strategy.
As part of Radical Path, my role involves the extraction and analysis of customer insight using both qualitative and quantitative methodology, innovation sprints, and the application of frameworks to bring forward intelligent and forward-thinking strategies. The projects I have collaborated on cover B2B sectors including finance, medical technology & HR, and B2C areas including hospitality and lifestyle.
User Experience and Content InternTred
- Bath, United KingdomPart Time
Tred is a platform designed to bring together socially conscious individuals who want to understand more about their personal impact on the environment, and what they can do to help protect our future.
It's mobile banking and carbon footprint tracking aiming to empower everyone to fight climate change for a greener future.
At Tred, I worked directly with the co-founders creating an advertising funnel to take the user from the primary social media account to the mailing list. I composed email copy for mailchimp, as well as, researching and implementing marketing trends and strategies.
Creating and editing engaging and brand consistent content
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Skills
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Social Media
- Google Analytics
- Qualitative Research
- Brand Positioning
- Brand Alignment
- Brand Communication
- Brand Concept
- Brand Consistency
- Brand Copywriting
- Brand Content
- Mail Chimp
- Email Communications
- Acquisition Copywriting
- Anecdotal Writing
- Writing
- Brief Writing
- Brand Writing
- Creative Writing
- Critical Writing
- Article Writing
- Html
- Html CSS
- Basic Html
- Innovation Strategy
- Innovation
- Experience Strategy
- Experience Mapping
- Brand Experience