About me
Being a strategist is an attitude in my life.
I cultivate my curiosity and I desire to understand people and the context in which they live.
I like thinking brands as a person who genuinely craves to build a true relationship with people.
Therefore I am focused on defining a proper strategic plan that leads a brand to stand out of the mass of competitors and engage people.
The strategic proposal is based on a detailed analysis of the brand’s scenario: the behaviors of the consumers, the competitive landscape, the brand vision and its communication status quo.
This analysis leads to key insights to guide strategy ideation and development.
My specialties are:
• Strategic planning - define how to reach business objectives and engage people in a competitive scenario;
• Business idea development - facilitate the transformation of a concept into a service/product relevant in the market;
• Branding and digital training - help companies to cultivate a culture on branding and digital trends through a customized path.
Work history
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Digital strategistmyself
Milan, ItalyFreelance
Freelance brand and digital strategy services offered to global communication networks, independent creative agencies/boutique, companies and start-ups.
Senior digital strategistH Farm
- Venice, ItalyFull Time
Creation, management and development of strategic proposals for new business clients (national and international brands) in order to develop an innovative and valuable customer experience and push the company to the digital transformation and open innovation.
Clients: Carlsberg and new business development
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Skills
- Digital Agency
- Strategic Planning
- Consumer Behavior
- Creative Thinking
- Iwork Keynote
- Office
- Powerpoint
- Word
- Strategic Branding
Education
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Bechlor's Degree Brand managementIULM University of Milan
- Milan, Italy
Thesis: “User-Generated Advertising: new wit or old cunning?”, Supervisor Prof. Lorenzo Marini
U
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Bachelor’s Degree of Business Marketing/communicationUniversity of Padua
- Padua, Italy
Thesis: “Deceptive advertising in the telecommunication market: an analysis of some measures by AGCM”, Supervisor Prof. C. Frateschi