LUXURY FASHION & LIFESTYLE. THE ART OF STORYTELLING. EXPERIENCE WITH SMART FASHION, AND BLOCKCHAIN. Branding Marketing Consultant, Project Manager, Creative Director and Stylist, Writer, and Founding Director of Thorn.E London. Charlotte is keen to further her professional development by raising the businesses she works for to a higher level. Challenges motivate in fully achieving set goals, in maximising opportunity and in thinking outside the box.Locked Pro Plan feature
Ferociously embracing the modern era of femininity. Sustainable. Ethical. Made in Italy. Instagram - @Thorn.E_London Luxury Fashion Brand in it’s infancy. Arriving 2021. Copywriting, SEO, Web Design, Marketing Research, Brand Management, Finance, Analytics
Branding Marketing Consultant for Jewellery Brand takeover bid. · Plans for jewellery brand takeover bid’s rebranding included; Website redesign – templates and moodboard to pass on to web developer, Storyboards for Campaigns, Timeline for brand marketing, Email template, Social Media improvements ————————— Branding Partnership & Business Development Manager - all Smart Fashion projects, blockchain based. · Created and managed Telegram channels of projects, with worldwide companies & brands (25+) · Designed both logos and websites for projects · Attended board meetings with associates, Telegram Directors, Fashion Designers, Government Officials, Film Director Based in Dubai, Kiev and Moscow. Brands and companies included - Telegram, FashionTV, Oversz, Cryo, Vivo Barefoot, The biocybernaught institute, Flow research collective, Isha & Sahdguru, Kenkoh, and more ————————— Entity setup Manager Organised new stockists in Dubai of sustainable fashion brands. Based in Dubai.
Created sponsorships with Laurent Perrier and Searcy’s. Scouted Saatchi and Chelsea Royal Hospital as locations.
Shoe Department - Fenwick, New Bond Street · Improved yearly figures from -5.6% to +17.8% in first month · Compiled reports & brand analysis of last 5 years for Buyers/Director · Floor department expansion & relocation led to increase in sales · Created motivational initiatives for department staff plus personal shoppers, stylists, menswear staff · Liased with Warehouse and Merchandisers regarding stock, and with managers and the area manager · Delivering staff training on a weekly and monthly basis, attend training by brands on new season stock
Concession, Topshop Ox St · Increase in sales by 18% on first week, 22% on first month · Requested bag stands for our concession - resulted in bag sale increase by 400%. Bag stands were then sent out to stores & concessions across the UK · Managed team of 15
Concession, Topshop · Increased in store orders by 300% and reduced returns by 70% on LY in first 4 months of role
Top sales person, and sales person with the highest in-store orders, each month
Self-Run online Blog/Portfolio of Editorial writing - Fashion, photography, industry and art pieces.
Fashion Communication & Promotion
· Led brand event, an uplift of 120% in average sales of previous events · Built up a strong clientele list more of than 300 customers, with regular communication about upcoming launches & promotions
Attended key brand events to promote, liaise with media groups and support with press coverage. Worked online to showcase and elevate the brand.
Visual communication of brands through which innovative messages and narratives for products and services are built, for the global fashion and lifestyle industries.
Projects in digital art, painting, sculpture, mixed media, printmaking, design, and art history. Exploring & experimenting, working towards a subject specialism; Fashion. An individual portfolio, with self-directed briefs and real-life assignments.
Buying and Merchandising. Trend prediction and seasons. Numeracy and competitor shopping skills. Fashion supply chains. Trade fairs, ready-to-wear and couture shows.
First Class Honours
7 A levels in sciences, maths and more