Lottie Mather

Freelance Marketing Consultant

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Freelance Marketing Consultant

About me

A highly creative and motivated freelance marketing consultant with a strategic nature and a breadth of experience in the fashion & lifestyle industries

Skills

  • Brand Communications
  • Brand Sales
  • Digital
  • PR
  • Fashion Lifestyle
  • Marketing
  • Social Media
  • Account Management
  • Acquisition Management
  • Tech Startups

Companies I’ve worked with

  • Feels

    Feels

    • Fashion and Textiles
  • Ted Baker

    Ted Baker

    • Fashion and Textiles
  • B

    Bestseller

    • G

      Goodley Bullen PR

      Work history

      Currently

      Mar 2018
      • London, United Kingdom
      • Freelance
      • • Founded nutrition company The Restorative Feast, launching later this year • Partnered with The Mindful Chef • Manage Instagram account @therestorativefeast • Designed and produced the website • Currently working on collaborations with other health & wellbeing businesses

      Currently

      Marketing Communications Manager

      TaskRabbit

      Jan 2018
      • London, United Kingdom
      • Freelance
      • • Successfully launched the service in 3 new cities - Bristol, Birmingham & Manchester via an influencer campaign, social media strategy (paid and owned), OOH campaign and email. • Work closely with the US team to manage the content strategy for the UK from an editorial perspective inclusive of social media • Build close relationships with press to ensure coverage and features • Produce and execute the IKEA marketing strategy

      2018

      Global Brand Manager

      Feels

      Jan 2016 - Mar 2018
      • London, United Kingdom
      • Full Time
      • • Responsible for Feels campaigns and influencer agency services, acting as the driver for sales and profitability • Work collaboratively with multiple brands on building their presence through online and offline channels, specifically through social media and influencer marketing • Manage the Feels social media channels and overall strategy inclusive of content production, partnerships etc. • Produce and execute bespoke brand proposals including briefs, creative ideas, strategies and budget options • Work to regular tight deadlines and cater to the brands individual expectations, providing stand-out service resulting in proven repeat business • Build strong relationships with brands, ensuring consistent on-boarding and returning customers • Produce press releases and sales materials positioning Feels as totally unique and setting us apart from competitors • Fully produce and manage collaborative 360‎° events including concept, venue, drinks sponsors, invites, guest list, activations, live music, press release and content strategy inclusive of social media exposure • First-hand market research trialing a new platform with brands, analysing their feedback and tweaking our product offering to successfully monetise the business • Utilise my existing brand relationships to take Feels to market • Achieved profitability in the first 3 months of launching the paid campaigns model • Hit monthly sales targets whilst under pressure; managing existing campaigns, growing relationships and maintaining global outreach for new business • Create and develop personable sales tactics to communicate with brands in an engaging and bespoke way, including face to face, phone calls and customised emails with campaign ideas unique to each brand

      2015

      Senior Marketing Executive

      Ted Baker

      Jul 2014 - Dec 2015
      • London, United Kingdom
      • Full Time
      • • Opened the first Ted Baker digital lifestyle store 'Ted Baker & Moore'. Created and implemented the launch strategy across in-store, social media, CRM and online with a focus on digital inclusive of an 8 screen video wall and 3D hologram. Worked closely with the license partners to ensure a well-rounded communications plan • Managed the content for 60 + digital screens in worldwide store locations including US, Asia & Aus. This included creating innovative digital strategies and working closely with digital designers/agencies to create bespoke animations, live social media galleries and video content • Created and implemented the digital strategy for forthcoming seasons, keeping on top of the tech trends and reviewing the growth of the digital sector within the business • Commissioned and managed CMS systems to deploy content to the screens. Daily use of BrightSign & Scala • Managed all digital hardware as well as software, working closely with agencies to achieve this • Managed all travel retail stores (Heathrow, Gatwick & Stansted) as well as UK and EU stores. Created and implemented annual marketing strategies inclusive of CRM, social media, PR and digital • Focused on the growth of the business globally by looking into opportunities to promote the brand presence in EMEA, Aus & US via travel retail • Created launch campaigns for store openings such as Heathrow T2, T4 & Stansted • Led global projects such as the Valentines campaign and Christmas campaign, working closely with in-house creative and agencies to manage the briefing & sign off processes • Managed projects throughout, internationally and nationally, including creating the concept, KPI’s, working to a budget and market research right through to execution and results • Worked closely with the CRM, digital, social media and PR teams to guarantee successful and well-rounded campaigns • Managed UK southern stores inclusive of Westfield, Bluewater & Canary Wharf. Acted as the stores day to day contact, reviewed any local opportunities and rolled out seasonal campaigns • Built close relationships with the relevant centres to ensure a high level of activity

      2014

      Head of Marketing & Public Relations (Prev Senior Coordinator)

      Bestseller

      Nov 2012 - Jul 2014
      • London, United Kingdom
      • Full Time
      • • Strong press contacts at Vogue, ELLE, Harpers Bazaar, Marie Claire, Telegraph, Grazia, GQ, Esquire, FHM, Arena Homme +, Shortlist & The Times Magazine to name a few • Developed close relationships with key accounts such as ASOS, John Lewis, Selfridges, Topshop, Topman, House of Fraser, Urban Outfitters, Anthropologie & Atterley Road • Managed 17 global brands including VERO MODA, JACK & JONES, SELECTED FEMME & HOMME, VILA, ONLY & Y.A.S • Maintained strong press relationships through innovative and targeted daily communication, as well as research into relevant PR opportunities • Successfully executed global campaigns in the UK market, such as Poppy Delevingne as the face of VERO MODA, by securing interviews, features and news stories in top tier press across all platforms • Coordinated and managed seasonal press days, campaign events and brand days for key accounts • Created and implemented seasonal strategies for each brand, across PR & marketing • Managed the seasonal budget for PR & marketing • Managed the social media for Bestseller (Twitter, Instagram and Pinterest), as well as feed in to the centralized social media platforms for all brands • Worked closely with each key wholesale account such as ASOS, House of Fraser, John Lewis, Selfridges, Topman, Anthropologie and Urban Outfitters to create and implement seasonal marketing campaigns across in-store, on-line and social media and negotiate seasonal marketing activity costs to ensure the best package possible for each brand • Successfully launched 3 new sub-brands into the UK market, one new brand and one brand re-launch, as well as executed the 5 brand split within JACK & JONES – this included creating a launch strategy for each brand, securing new stories and features within key press targets across print, online and social and create and implement a marketing launch plan with each key account (mainly ASOS) for each brand. • Created and implemented marketing campaigns for each brand including online and print activity such as branded headers, solus emails, newsletter brand focus & advertorials, as well as retail/wholesale activity such in-store promotional events and POS tailored to each key account • Ensured the brand identity was aligned across all key accounts and retail stores, to create a consistent brand message for the end consumer, as well as provided all key accounts with relevant new season campaign assets • Worked closely with the visual merchandising team to a ensure consistent brand message throughout marketing activity, in-store windows, fit outs and shop-in-shops • Attended seasonal marketing meetings in Denmark, then applied the campaigns tailored to the UK market • Implemented crisis management strategies for Bestseller when needed • Managed other team members, their day-to-day tasks and the smooth running of the department • Admin – reporting, putting together pitches, documenting all PR & marketing activity

      2012

      Account Executive

      Goodley Bullen PR

      Jun 2011 - Nov 2012
      • London, United Kingdom
      • Full Time
      • • Worked closely in a team across a range of luxury fashion and lifestyle accounts from Milan designer Luisa Beccaria, to international brands such as Gerard Darel, jewellery boutique Kabiri and luxury online international e-tailer STYLEBOP.com • Day to day roles consisted of liaising with clients and press, strengthening existing industry contacts and developing new PR relations through online, phone and face-to-face contact • Pitched and implemented creative PR strategies and initiatives, sent out trend led mailers to key target press and contacts, and managed image and sample send outs • Wrote and distributed press releases to tailored relevant media, followed up and negotiated with press regarding exposure opportunities across all channels • Contributed creative ideas to develop strategies bespoke to each client in order to maximize PR coverage • Proactively researched into relevant PR opportunities to ensure consistent, targeted and positive coverage which will increase and develop brand awareness and identity • Produced monthly PR reports documenting PR activity for each client • Helped to organise and take part in events such as London Fashion Week, Ascot, press days and new season launches • Implemented celebrity campaigns and secured exclusive features with target press • Coordinated lookbook and campaigns shoots for clients (this included sourcing celebrity faces, models, stylists, hair and make-up, photographers and locations) • Developed innovative social media strategies for clients to increase public awareness, data capture and promotion • Planned and implemented the launch of a luxury online jewellery brand – this included positioning the brand within the aspired market, holding press appointments, negotiation of profile pieces, targeted gifting, celebrity endorsements, sponsorship deals and strategised proposed launch events • Daily use of Microsoft office programs, Photoshop and Fashion Soft, managed and updated the Goodley PR website

      Education

      2010

      2:1 BA Hons Fashion Marketing & Communication

      Nottingham Trent University

      Oct 2007 - Jul 2010
      • Nottingham, United Kingdom
      • Core credentials: • Visual Communication • Marketing Systems • Brand Identity • Trend Briefing • Journalistic Writing • PR