Projects credited in
- Samsung Movie LoungeSamsung - Movie Lounge I loved coming up with this campaign. It started as a simple 'sell Samsung Soundbars' and grew into the ultimate night in. Bringing together cinematic sound, latest Blu-ray releases and gourmet popcorn delivered to your door monthly I called it 'Samsung Movie Lounge'. Working with the very talented designer, Lolly Morris, we came up with this visually stunning body of work that has incredible standout in the techy market of TV sales. Happy me, happy clients and best of
- Samsung Double TakeSamsung - The Frame TV I still love a print ad. The chance to craft a layout and give it some love. This DPS was created for inclusion in interior magazines. I wanted to keep it simple, but make you do a double take. The joy of finding that one of the artworks included as part of the art package was a watercolour lead to the idea. Simple, but very effective.
Brand Marketing ManagerSamsung UK
London, United KingdomFull Time
Full accountability for delivering market leading brand campaigns and flagship product launches. Managing a team of junior marketeers, I use customer insight as the foundation to create and execute our annual brand plan and growth strategy for the TV and Audio business. I am responsible for coordinating each campaign from end to end, from audience profiling and strategy development to agency briefing and delivery, and am in constant liaison with Samsung headquarters to ensure Global consistency. Throughout, I work with our PR, Digital and Social teams to deploy our campaigns with maximum exposure and cultural relevance. With ownership of this process end to end, I am able to track campaign effectiveness and deliver against ambitious brand building, demand driving and product sell out targets.
Junior Brand Marketing ManagerSamsung UK
- London, United KingdomFull Time
Full ownership of product launch for Frame TV from end to end and experience managing ATL & BTL brand campaigns across various TV & AV products. My responsibilities included creating and executing our product go to market strategy and developing more targeted in-life communications to drive awareness and brand consideration. I worked daily with external agencies & European HQ to identify key opportunities and create disruptive campaigns that resonate emotionally with our audience.
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- Marketing Strategy
- Strategic Planning
- Project Management
- Brand Management
- Brand Strategy
Bachelor of Arts (BA) Durham University
- Durham, United Kingdom
Graduated with a 1 st class BA (Hons) degree in English Literature & French and accredited the Durham University Wilson Renaissance French prize. I spent my third year of study working abroad in France gaining valuable professional experience, refining my French language skills and increasing my adaptability to new environments & challenges.