About me
With almost three years experience in the fashion industry, I am an ambitious, hard-working creative professional with excellent skills and experience in both graphic design and photography. I am willing to go the extra mile to make something above average and I believe this defines my entire attitude towards my professional and personal life. Whether behind the camera or designing on my mac, I love creating visuals that are both innovative and commercially viable and understand the importance of maintaining a strong brand identity in all that I do.
Work history
Visual Creative
Managing all creative imagery including graphic design, ecommerce photography, editorial photography and marketing communications at the womenswear fashion brand
- Designing and producing all brand graphics including; weekly homepage updates, newsletters, promotional materials, lookbooks, company stationery, swing tags and packaging
- Creating visual brand guidelines and ensuring a strong brand identity is consistent throughout all visuals, graphics and imagery
- Liaising and negotiating prices with printers before supplying on-brand, print ready artwork and managing quality control of all printed materials
- Creating line-sheets and marketing visuals for partner stockists including Topshop, Urban Outfitters, ASOS and Nasty Gal
- Studio management including sample tracking and setting up equipment for shoots
- Ecommerce photography on models for company website (at least 40 looks per day)
- Editing and re-touching all e-commerce imagery (120-160 images per day)
- Editorial photography on location or at a studio for PR, web and social media usage
- Liaising with model agencies to hold weekly castings and book models
- Sourcing and negotiating prices for locations, photographers and stylists to meet the seasonal campaign shoot briefs.
- Assisting with production and management of seasonal PR lookbook shoots, working closely with photographers and videographers including Viktor Vauthier, Kevin Morosky, Nadia Lee and Laura Allard-Fleischl
- Packshot photography of the season’s hero products for PR, web and social media usage
- Working closely with the PR manager to plan and produce large company events including The Clothes Show Live, London Fashion Week parties and promotional roadshows including a university tour in September 2014
Marketing & Web Coordinator
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Managing the entire the website including web and graphic design, packshot photography and post-production, product uploads, running weekly marketing campaigns, SEO, order management and stock replenishment, analytical reporting and responding to all customer enquiries.
Skills
- Fashion
- Events
- Marketing PR
- Art Direction
- Design
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Photography Digital
Education
Fashion Communication
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Fashion Design With Communication (BA First Class Honours)
BTEC National Diploma in Fashion and Clothing
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BTEC National Diploma in Fashion and Clothing (Distinction)
A Level Textiles (Grade -B)