Lou Whitehead

Visual Creative


About me

With almost three years experience in the fashion industry, I am an ambitious, hard-working creative professional with excellent skills and experience in both graphic design and photography. I am willing to go the extra mile to make something above average and I believe this defines my entire attitude towards my professional and personal life. Whether behind the camera or designing on my mac, I love creating visuals that are both innovative and commercially viable and understand the importance of maintaining a strong brand identity in all that I do.


  • Fashion
  • Events
  • Marketing PR
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Photography Digital

Work history


Visual Creative

Oh My Love London

Jul 2013
  • Managing all creative imagery including graphic design, ecommerce photography, editorial photography and marketing communications at the womenswear fashion brand - Designing and producing all brand graphics including; weekly homepage updates, newsletters, promotional materials, lookbooks, company stationery, swing tags and packaging - Creating visual brand guidelines and ensuring a strong brand identity is consistent throughout all visuals, graphics and imagery - Liaising and negotiating prices with printers before supplying on-brand, print ready artwork and managing quality control of all printed materials - Creating line-sheets and marketing visuals for partner stockists including Topshop, Urban Outfitters, ASOS and Nasty Gal - Studio management including sample tracking and setting up equipment for shoots - Ecommerce photography on models for company website (at least 40 looks per day) - Editing and re-touching all e-commerce imagery (120-160 images per day) - Editorial photography on location or at a studio for PR, web and social media usage - Liaising with model agencies to hold weekly castings and book models - Sourcing and negotiating prices for locations, photographers and stylists to meet the seasonal campaign shoot briefs. - Assisting with production and management of seasonal PR lookbook shoots, working closely with photographers and videographers including Viktor Vauthier, Kevin Morosky, Nadia Lee and Laura Allard-Fleischl - Packshot photography of the season’s hero products for PR, web and social media usage - Working closely with the PR manager to plan and produce large company events including The Clothes Show Live, London Fashion Week parties and promotional roadshows including a university tour in September 2014


Marketing & Web Coordinator

Tigi-wear Ltd

Jul 2012 - Jul 2013
  • Managing the entire the website including web and graphic design, packshot photography and post-production, product uploads, running weekly marketing campaigns, SEO, order management and stock replenishment, analytical reporting and responding to all customer enquiries.



Fashion Communication

Birmingham City University

Aug 2009 - Apr 2012
  • Fashion Design With Communication (BA First Class Honours)


BTEC National Diploma in Fashion and Clothing

Hull College

Aug 2007 - May 2009
  • BTEC National Diploma in Fashion and Clothing (Distinction) A Level Textiles (Grade -B)