With almost three years experience in the fashion industry, I am an ambitious, hard-working creative professional with excellent skills and experience in both graphic design and photography. I am willing to go the extra mile to make something above average and I believe this defines my entire attitude towards my professional and personal life. Whether behind the camera or designing on my mac, I love creating visuals that are both innovative and commercially viable and understand the importance of maintaining a strong brand identity in all that I do.
Managing all creative imagery including graphic design, ecommerce photography, editorial photography and marketing communications at the womenswear fashion brand - Designing and producing all brand graphics including; weekly homepage updates, newsletters, promotional materials, lookbooks, company stationery, swing tags and packaging - Creating visual brand guidelines and ensuring a strong brand identity is consistent throughout all visuals, graphics and imagery - Liaising and negotiating prices with printers before supplying on-brand, print ready artwork and managing quality control of all printed materials - Creating line-sheets and marketing visuals for partner stockists including Topshop, Urban Outfitters, ASOS and Nasty Gal - Studio management including sample tracking and setting up equipment for shoots - Ecommerce photography on models for company website (at least 40 looks per day) - Editing and re-touching all e-commerce imagery (120-160 images per day) - Editorial photography on location or at a studio for PR, web and social media usage - Liaising with model agencies to hold weekly castings and book models - Sourcing and negotiating prices for locations, photographers and stylists to meet the seasonal campaign shoot briefs. - Assisting with production and management of seasonal PR lookbook shoots, working closely with photographers and videographers including Viktor Vauthier, Kevin Morosky, Nadia Lee and Laura Allard-Fleischl - Packshot photography of the season’s hero products for PR, web and social media usage - Working closely with the PR manager to plan and produce large company events including The Clothes Show Live, London Fashion Week parties and promotional roadshows including a university tour in September 2014
Managing the entire the website including web and graphic design, packshot photography and post-production, product uploads, running weekly marketing campaigns, SEO, order management and stock replenishment, analytical reporting and responding to all customer enquiries.
Fashion Design With Communication (BA First Class Honours)
BTEC National Diploma in Fashion and Clothing (Distinction) A Level Textiles (Grade -B)