About me

Psychology fascinates me, particularly how it can be leveraged to solve creative problems in effective and unexpected ways. To me, subverting expectations and disrupting conventions is what really turns heads and leaves a lasting emotional impression on audiences.

QuestionsProjectsExperienceTeam

Projects

• Sky - Rip It Up and Start AgainChallenge: To inspire climate optimism and action in Gen Z when corporate climate language doesn’t resonate with youth identity. Insight: Gen Z are more likely to engage in climate-conscious behaviour when their identity is reinforced. Idea: Net zero youth music venue & event framework to support the sustainable consumption of music.
• RotBrief: Create a digital product addressing poor nutrition in 18-20-year-old gamers. Insight: We evolved disgust to help us learn about and avoid things that may be harmful to us. Idea: A disgusting daily challenge game where players use unhealthy food to kill a character as fast as possible.

Skills

• Art Direction
• Animation
• Brand Design
• Music Promotions
• Creative Art Direction
• Digital Arts

Education

Bachelor of ArtRavensbourne University London
Aug 2021London, United Kingdom