I have spent the past ten years embedded in London’s music media industry, promoting a range of creative talent via editorial output whilst pushing various brand identities and values through marketing, press projects, label releases, brand consultation and events.
With a serious passion for communicating brand messages within a creative spectrum, I’m skilled in both the development of beneficial relationships and the direction of large campaigns with strong market positioning. I am truly excited and inspired by the worldwide musical and cultural landscape, and enjoy finding the finest way to communicate a clear brand message from within it.
Having worked on a number of creative marketing, label, brand and editorial projects over the years, including Tiger Beer, Vice, Red Bull Studios and Rizla, I have a thorough understanding of brand landscape and the marketing mix, from conception to completion.
Work history
Creative Partnerships ManagerHidden Agency
London, United KingdomFreelance
• Marketing role at cooperative agency Hidden, focusing on cultural content and events for fashion, drinks and music brands
• Leading all partnership campaigns, from ideation through to delivery and reporting
• Sourcing and managing brand partnerships and client marketing campaigns across music, culture, beverage and fashion projects
• Developing marketing strategy, scheduling and production of content for editorial and creative projects
• Planning project delivery and managing client relationships throughout digital campaign process
• Managing client expectations throughout each marketing stage – including music strategy, production, marketing materials, delivery and post-campaign
• Leading all brand partnership copywriting and pitch documents, setting tone and curating cross-team partners
• Ensuring optimum results from all stakeholders across partnership projects and creative sessions
• Overseeing creative ideation for all music and social media content; recent projects include work for Matthew Miller, Liam Hodges and Casio G-Shock
• Developing new business pitches and creative documents, in-house presentations and personal network
Marketing ManagerListen Up
- London, United KingdomFreelance
• Managing both major label and independent clients including Fono, Oneman, Point Point, Eats Everything, Andrea Oliva and more
• Overseeing international press and marketing campaigns to achieve maximum reach across a broad range of territories
• Working closely with international press targets to create cross-platform content and penetrating feature ideas
• Working closely with artist management and major label clients to achieve KPIs across various release campaigns
• Creating PR strategies, stories and press materials for UK and global marketing campaigns
• Developing relationships with influential media figures and creative talent to consolidate campaign networks
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Skills
- Marketing
- 3+ Years Social Media Experience
- Events PR Public Relationships Communications Journalism
- 5+ Years Brand Marketing Experience
- Degree
- Art Cultural Events
- Arts
- Music Marketing
- Editor
- Content Copy Writing Comms