Hey there, I love all things user experience related and have experience with UX, copywriting and strategy. I like to craft solutions that not only empathise with users and their pain points but deliver on business objectives and in some cases unearth new insights and opportunities. Having worked for companies such as BBC Worldwide, Bloomberg Media, SoundCloud and Tesco I feel that no matter what you do, with an open mind, creative strategy and genuine curiosity, you can pretty much tackle anything.Locked Pro Plan feature
Working as part of a cross-functional team to help customers get the most out of Tesco online. Key responsibilities: - Creating and testing scalable customer focused products for responsive web and native apps - Facilitating workshops with various stakeholders to better understand the needs of our customers - Experimenting with new ideas and regularly presenting back research and insight
Worked as part of a small agile team to redesign a wearable tech app for pro and semi-pro runners. Key achievements: - Created a new design system in two weeks - Simplified previous designs to eliminate over-complication and better serve runners needs - Introduced an 'onboarding' journey which previously did not exist
Worked with product and engineering teams to create and develop the new web-based interactive video tool (Studio 5), from initial discovery and research phases to beta launch. Key responsibilities: - Conducting research through user interviews, card sorting exercises and competitive reviews - Designing the new Studio 5 concepts from wires to hi-fidelity - Regularly presenting progress back to stakeholders and defining any actions to progress
Worked with product managers, stakeholders and commercial teams to develop content strategy plans for commercial briefs, as well as improvements to the current experience across Newswire and Inspire products. Notable project: - Inspire product: Conducted interviews and workshops to help create future feature concepts to improve the overall user experience.
Worked as part of a growing multi-discipline commercial development team. It was our responsibility to drive value for listeners and creators on SoundCloud through creative brand partnerships and products. Notable project: - AMEX OnAir: Worked with product managers and sales leads to create and develop a collaborative broadcasting product exclusively for AMEX. OnAir allowed creators and listeners to curate and transmit real-time live sets, across mobile & desktop.
Delivered commercial content and product projects to a variety of clients, from kick off, execution and presentation of findings and recommendations to stakeholders, both externally and internally. Notable project: - JLR B:Spoke: Collaborated with product owners, sales directors and the business development unit to create a brand new product for Jaguar Land Rover and Bloomberg, with the aim of making business leaders lives easier whilst also increasing JLR sales.
Worked as part of the internal creative agency - BBC Storyworks. My role involved four key aspects; designing commercial collateral, leading brand partnerships end-to-end, being the point of contact for editorial and mentoring junior members of the team. Notable project: - BBC.com Innovation challenge: As part of a company wide competition, a colleague and I came up with an account system whereby users could customise their digital experience.
Working in collaboration with an Art Director, I distilled complex client problems and translated them into opportunities. These opportunities took the form of traditional advertising campaigns, social activations, scripts and case studies.
In a team of Analysts and Account Planners, I provided clients with insights (using their data or third party) to inform commercial initiatives such as, driving sales, acquiring new users, improving retention rates and understanding a full user lifecycle. These insights would then form best practices for our clients.
As part of the online casino team, it was my job to acquire and retain new players through television, print, digital, affiliate and experiential promotions. I was also tasked with managing the user journey and testing content strategies.
A one week intensive course in User Experience Design.
A curated experience during the Cannes Lions 2014 Festival of Creativity, with workshops from R/GA, Youtube, AKQA, ZenithOptimedia, Mediacom, Starcom, Coca Cola and many more.
As part of a company-wide competition we were invited to submit our product innovation ideas to be developed. My idea was to have a personalised BBC Account which not only enabled the user to curate their BBC experience but collected valuable (and often missed) data.
Finalist for my idea 'Nike Sense' - http://louisv.co.uk/#/nike/