Louis Valenzuela

UX Designer

  • Reshamm jewellery
  • Danielle Human
  • Ivan Stoilovskikh
Connections

Projects

About me

Hey there, I love all things user experience related and have experience with UX, copywriting and strategy. I like to craft solutions that not only empathise with users and their pain points but deliver on business objectives and in some cases unearth new insights and opportunities. Having worked for companies such as BBC Worldwide, Bloomberg Media, SoundCloud and Tesco I feel that no matter what you do, with an open mind, creative strategy and genuine curiosity, you can pretty much tackle anything.

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Skills

  • UX Strategy
  • Content Strategy
  • Sketch
  • Copywriting
  • Agile Design
  • Prototyping
  • UX Design
  • Product Design
  • Service Design

People I’ve worked with

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Companies I’ve worked with

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  • WIREWAX

    WIREWAX

    • Animation
  • TBWA\London

    TBWA\London

    • Advertising
  • Storyful

    Storyful

    • Media Production
  • M

    MR PORTER

    Work history

    Currently

    UX Designer

    Tesco

    Mar 2018
    • London, United Kingdom
    • Full Time
    • Working as part of a cross-functional team to help customers get the most out of Tesco online. 
Key responsibilities: - Creating and testing scalable customer focused products for responsive web and native apps - Facilitating workshops with various stakeholders to better understand the needs of our customers - Experimenting with new ideas and regularly presenting back research and insight

    2018

    UX Designer

    Made by Fire

    Feb 2018 - Mar 2018
    • London, United Kingdom
    • Freelance
    • Worked as part of a small agile team to redesign a wearable tech app for pro and semi-pro runners. Key achievements: - Created a new design system in two weeks - Simplified previous designs to eliminate over-complication and better serve runners needs - Introduced an 'onboarding' journey which previously did not exist

    2018

    UX Designer

    WIREWAX

    Dec 2017 - Feb 2018
    • London, United Kingdom
    • Freelance
    • Worked with product and engineering teams to create and develop the new web-based interactive video tool (Studio 5), from initial discovery and research phases to beta launch. Key responsibilities: - Conducting research through user interviews, card sorting exercises and competitive reviews - Designing the new Studio 5 concepts from wires to hi-fidelity - Regularly presenting progress back to stakeholders and defining any actions to progress

    2017

    Product & Content Strategist

    Storyful

    Aug 2017 - Dec 2017
    • London, United Kingdom
    • Freelance
    • Worked with product managers, stakeholders and commercial teams to develop content strategy plans for commercial briefs, as well as improvements to the current experience across Newswire and Inspire products. Notable project: - Inspire product: Conducted interviews and workshops to help create future feature concepts to improve the overall user experience.

    2017

    Senior Content Strategist

    SoundCloud

    Jan 2017 - Sep 2017
    • London, United Kingdom
    • Full Time
    • Worked as part of a growing multi-discipline commercial development team. It was our responsibility to drive value for listeners and creators on SoundCloud through creative brand partnerships and products. Notable project: - AMEX OnAir: Worked with product managers and sales leads to create and develop a collaborative broadcasting product exclusively for AMEX. OnAir allowed creators and listeners to curate and transmit real-time live sets, across mobile & desktop.

    2017

    Content Strategist

    Bloomberg

    May 2015 - Jan 2017
    • London, United Kingdom
    • Full Time
    • Delivered commercial content and product projects to a variety of clients, from kick off, execution and presentation of findings and recommendations to stakeholders, both externally and internally. Notable project: - JLR B:Spoke: Collaborated with product owners, sales directors and the business development unit to create a brand new product for Jaguar Land Rover and Bloomberg, with the aim of making business leaders lives easier whilst also increasing JLR sales.

    2015

    Content Strategist

    BBC Worldwide

    Oct 2013 - May 2015
    • London, United Kingdom
    • Full Time
    • Worked as part of the internal creative agency - BBC Storyworks. My role involved four key aspects; designing commercial collateral, leading brand partnerships end-to-end, being the point of contact for editorial and mentoring junior members of the team. Notable project: - BBC.com Innovation challenge: As part of a company wide competition, a colleague and I came up with an account system whereby users could customise their digital experience.

    2013

    Jan 2013 - Oct 2013
    • London, United Kingdom
    • Freelance
    • Working in collaboration with an Art Director, I distilled complex client problems and translated them into opportunities. These opportunities took the form of traditional advertising campaigns, social activations, scripts and case studies.

    2013

    Data Planner

    TBWA\London

    Nov 2011 - Jan 2013
    • London, United Kingdom
    • Full Time
    • In a team of Analysts and Account Planners, I provided clients with insights (using their data or third party) to inform commercial initiatives such as, driving sales, acquiring new users, improving retention rates and understanding a full user lifecycle. These insights would then form best practices for our clients.

    2011

    Acquisition & Retention Executive

    Ladbrokes

    Jan 2009 - Nov 2011
    • London, United Kingdom
    • Full Time
    • As part of the online casino team, it was my job to acquire and retain new players through television, print, digital, affiliate and experiential promotions. I was also tasked with managing the user journey and testing content strategies.

    Education

    2017

    User Experience (UXD)

    General Assembly

    Aug 2017 - Aug 2017
    • London, United Kingdom
    • A one week intensive course in User Experience Design.

    2014

    Media Academy

    Cannes Lions School

    Jun 2014 - Jun 2014
    • Cannes, France
    • A curated experience during the Cannes Lions 2014 Festival of Creativity, with workshops from R/GA, Youtube, AKQA, ZenithOptimedia, Mediacom, Starcom, Coca Cola and many more.

    2012

    Advertising Short Course

    Central Saint Martins

    Aug 2012 - Aug 2012
    • London, United Kingdom

    2008

    Sep 2006 - Jun 2008
    • London, United Kingdom

    Awards

    2014

    Product Innovation

    BBC

    • As part of a company-wide competition we were invited to submit our product innovation ideas to be developed. My idea was to have a personalised BBC Account which not only enabled the user to curate their BBC experience but collected valuable (and often missed) data.

    2013

    • Finalist for my idea 'Nike Sense' - http://louisv.co.uk/#/nike/