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Louis Valenzuela

UX Designer & Content Strategist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsContent Strategist - UX Designer - Copywriter


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About me

Hey there, I love all things user experience related and have experience with UX, copywriting and strategy. I like to craft solutions that not only empathise with users and their pain points but deliver on business objectives and in some cases unearth new insights and opportunities. Having worked for companies such as BBC Worldwide, Bloomberg Media and SoundCloud, I feel that no matter what you do, with an open mind, creative strategy and genuine curiosity, you can pretty much tackle anything.

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  • UX Strategy
  • Content Strategy
  • Adobe Photoshop/indesign/illustrator
  • Sketch
  • Invision
  • Axure
  • Balsamiq
  • Zeplin
  • Copywriting
  • Graphic Design

Work history


Product & Content Strategist


Aug 2017
  • London, United Kingdom
  • Freelance
  • Developing content strategy plans for the creation, delivery, and governance of useful, usable content. To date I have; Simplified complex issues (through usability testing) with the Inspire product - a consumer intelligence tool - and fed them back to product and engineer teams. Deciphered complex client briefs into coherent content strategies and case studies. Found innovative solutions across the Storyful product suite that both empathise with users and deliver on business objectives.


Senior Content Strategist


Jan 2017 - Sep 2017
  • London, United Kingdom
  • Full Time
  • As part of a growing commercial development team, I created, planned and facilitated commercial projects such as brand partnerships and new product releases. Much of my day to day consisted of designing sales collateral, identifying user scenarios and leading creative workshops. I streamlined internal processes and leveraged internal and third party data to understand the SoundCloud audience and understand their pain points/what makes them tick.


Content Strategist

Bloomberg Media

May 2015 - Jan 2017
  • London, United Kingdom
  • Full Time
  • In an agile team I developed creative ideas for brand partnerships, content strategies and new ad product releases. For example, Jaguar Land Rover wanted to engage with the core Bloomberg audience over and above simple sponsorship. Using behavioural data, we created a commercial product solution that condensed Bloomberg insight into a custom vehicle experience.


Content Strategist

BBC Worldwide

Oct 2013 - May 2015
  • London, United Kingdom
  • Full Time
  • I contributed to BBC Worldwide as a consultant for the Ad Sales team. My work involved liaising with sales, editorial, commercial production and product teams to lead and deliver brand partnership proposals, new business pitches and product solutions. For example, with a team of product managers and developers we created an intuitive experience for users to interact with the BBC, customise their experience and collect their data to understand more about their consumption habits, through a BBC account/MyBBC.



JWT, Albion London, Albion Cell

Jan 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • Working in collaboration with an Art Director, I distilled complex client problems and translated them into opportunities. These opportunities took the form of traditional advertising campaigns, social activations, scripts and case studies.


Data Planner


Nov 2011 - Jan 2013
  • London, United Kingdom
  • Full Time
  • In a team of Analysts and Account Planners, I provided clients with insights (using their data or third party) to inform commercial initiatives such as, driving sales, acquiring new users, improving retention rates and understanding a full user lifecycle. These insights would then form best practices for our clients.


Acquisition & Retention Executive


Jan 2009 - Nov 2011
  • London, United Kingdom
  • Full Time
  • As part of the online casino team, it was my job to acquire and retain new players through television, print, digital, affiliate and experiential promotions. I was also tasked with managing the user journey and testing content strategies.



User Experience (UXD)

General Assembly

Aug 2017 - Aug 2017
  • London, United Kingdom
  • A one week intensive course in User Experience Design.


Media Academy

Cannes Lions School

Jun 2014 - Jun 2014
  • Cannes, France
  • A curated experience during the Cannes Lions 2014 Festival of Creativity, with workshops from R/GA, Youtube, AKQA, ZenithOptimedia, Mediacom, Starcom, Coca Cola and many more.


Advertising Short Course

Central Saint Martins

Aug 2012 - Aug 2012
  • London, United Kingdom


FdA Media Practice

London College of Communication

Sep 2006 - Jun 2008
  • London, United Kingdom



Product Innovation


  • As part of a company-wide competition we were invited to submit our product innovation ideas to be developed. My idea was to have a personalised BBC Account which not only enabled the user to curate their BBC experience but collected valuable (and often missed) data.


Future Lions

Cannes Festival of Creativity

  • Finalist for my idea 'Nike Sense' -