Louis Valenzuela

Product Designer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Hey I am Louis, I am a Product Designer with over 5 years related experience. I believe that design is one of the most powerful things in the world and affects everything we do every day. I have experience of the entire product lifecycle, from research, prototyping and testing to iterating and launch. Got a project, problem or idea? Let's talk!

Locked Pro Plan feature

Skills

  • UX Strategy
  • Content Strategy
  • Sketch
  • Copywriting
  • Agile Design
  • Prototyping
  • UX Design
  • Product Design
  • Service Design
  • Lean UX

People I’ve worked with

Companies I’ve worked with

  • TBWA\London

    TBWA\London

    • Advertising
  • MR PORTER

    MR PORTER

    • Fashion and Textiles
  • Storyful

    Storyful

    • Media Production
  • WIREWAX

    WIREWAX

    • Technology

Work history

Currently

Remote Product Designer

(Various)

Mar 2019
  • London, United Kingdom
  • Freelance
  • Shaped the product design and strategy for a complex audit and validation tool for a FinTech startup. Redesigned a website for the same FinTech startup which lead to 10% higher conversion of customers. Designed a new UK government backed FinTech community website in a week as a solo designer.

2019

UX Designer

Tesco

Mar 2018 - Mar 2019
  • London, United Kingdom
  • Full Time
  • Led a multi-site information architecture and component audit saving £2M in subscription fees. Introduced new Clubcard app features which helped raise the App Store rating from 4* to 4.7*. Assigned to update and maintain the Tesco design system as part of a cross-team collaboration initiative.

2018

UX Designer

Made by Fire

Feb 2018 - Mar 2018
  • London, United Kingdom
  • Freelance
  • Redesigned a complicated wearable tech app for runners in two weeks. Created a design system to support the app and website in one month. Optimised previous user flows and introduced a new on boarding and tutorial journey.

2018

UX Designer

WIREWAX

Oct 2017 - Feb 2018
  • London, United Kingdom
  • Freelance
  • Defined the new product strategy and design for the leading web-based interactive video tool. Conducted interviews to better understand the needs of customers and later form the feature roadmap and backlog. The newly designed studio saw an increase in dwell time and visits to the site by 7.5%.

2017

Product & Content Strategist

Storyful

Aug 2017 - Oct 2017
  • London, United Kingdom
  • Freelance
  • Produced a product roadmap for a new user-generated content licensing tool. Conducted user interviews to gain insights to share with key stakeholders. Shaped the new content strategy with a focus on addressing user needs as a priority.

2017

Senior Content Strategist

SoundCloud

Jan 2017 - Aug 2017
  • London, United Kingdom
  • Full Time
  • Re-imagined the SoundCloud player to stream live from festivals and concerts exclusively for AMEX. Distilled business and user requirements in to creative and innovative ideas. Collaborated with Marketing, Product and Engineering teams.

2017

Content Strategist

Bloomberg

May 2015 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Crafted, presented and executed creative ideas and strategies for Bloomberg clients and users. Shaped the content strategy across print, digital, television and events. Distilled the Bloomberg Professional Service into a bespoke product for Jaguar Land Rover.

2015

Content Strategist

BBC Worldwide

Oct 2013 - May 2015
  • London, United Kingdom
  • Full Time
  • Crafted, presented and executed creative ideas and strategies for BBC clients and users. Improved BBC’s digital experience by creating the blueprint that would form ‘BBC Account’. Selected to represent BBC Worldwide at the Cannes Lions Festival of Creativity ‘14 .

2013

Jan 2013 - Oct 2013
  • London, United Kingdom
  • Freelance
  • Working in collaboration with an Art Director, I distilled complex client problems and translated them into opportunities. These opportunities took the form of traditional advertising campaigns, social activations, scripts and case studies.

2013

Data Planner

TBWA\London

Nov 2011 - Jan 2013
  • London, United Kingdom
  • Full Time
  • In a team of Analysts and Account Planners, I provided clients with insights (using their data or third party) to inform commercial initiatives such as, driving sales, acquiring new users, improving retention rates and understanding a full user lifecycle. These insights would then form best practices for our clients.

2011

Acquisition & Retention Executive

Ladbrokes

Jan 2009 - Nov 2011
  • London, United Kingdom
  • Full Time
  • As part of the online casino team, it was my job to acquire and retain new players through television, print, digital, affiliate and experiential promotions. I was also tasked with managing the user journey and testing content strategies.

Education

2017

User Experience (UXD)

General Assembly

Aug 2017 - Aug 2017
  • London, United Kingdom
  • A one week intensive course in User Experience Design.

2014

Media Academy

Cannes Lions School

Jun 2014 - Jun 2014
  • Cannes, France
  • A curated experience during the Cannes Lions 2014 Festival of Creativity, with workshops from R/GA, Youtube, AKQA, ZenithOptimedia, Mediacom, Starcom, Coca Cola and many more.

2012

Advertising Short Course

Central Saint Martins

Aug 2012 - Aug 2012
  • London, United Kingdom

2008

FdA Media Practice

London College of Communication

Sep 2006 - Jun 2008
  • London, United Kingdom

Awards

2014

Product Innovation

BBC

  • As part of a company-wide competition we were invited to submit our product innovation ideas to be developed. My idea was to have a personalised BBC Account which not only enabled the user to curate their BBC experience but collected valuable (and often missed) data.

2013

  • Finalist for my idea 'Nike Sense' - http://louisv.co.uk/#/nike/