Hey I am Louis, I am a Product Designer with over 5 years related experience. I believe that design is one of the most powerful things in the world and affects everything we do every day. I have experience of the entire product lifecycle, from research, prototyping and testing to iterating and launch. Got a project, problem or idea? Let's talk!Locked Pro Plan feature
Shaped the product design and strategy for a complex audit and validation tool for a FinTech startup. Redesigned a website for the same FinTech startup which lead to 10% higher conversion of customers. Designed a new UK government backed FinTech community website in a week as a solo designer.
Led a multi-site information architecture and component audit saving £2M in subscription fees. Introduced new Clubcard app features which helped raise the App Store rating from 4* to 4.7*. Assigned to update and maintain the Tesco design system as part of a cross-team collaboration initiative.
Redesigned a complicated wearable tech app for runners in two weeks. Created a design system to support the app and website in one month. Optimised previous user flows and introduced a new on boarding and tutorial journey.
Defined the new product strategy and design for the leading web-based interactive video tool. Conducted interviews to better understand the needs of customers and later form the feature roadmap and backlog. The newly designed studio saw an increase in dwell time and visits to the site by 7.5%.
Produced a product roadmap for a new user-generated content licensing tool. Conducted user interviews to gain insights to share with key stakeholders. Shaped the new content strategy with a focus on addressing user needs as a priority.
Re-imagined the SoundCloud player to stream live from festivals and concerts exclusively for AMEX. Distilled business and user requirements in to creative and innovative ideas. Collaborated with Marketing, Product and Engineering teams.
Crafted, presented and executed creative ideas and strategies for Bloomberg clients and users. Shaped the content strategy across print, digital, television and events. Distilled the Bloomberg Professional Service into a bespoke product for Jaguar Land Rover.
Crafted, presented and executed creative ideas and strategies for BBC clients and users. Improved BBC’s digital experience by creating the blueprint that would form ‘BBC Account’. Selected to represent BBC Worldwide at the Cannes Lions Festival of Creativity ‘14 .
Working in collaboration with an Art Director, I distilled complex client problems and translated them into opportunities. These opportunities took the form of traditional advertising campaigns, social activations, scripts and case studies.
In a team of Analysts and Account Planners, I provided clients with insights (using their data or third party) to inform commercial initiatives such as, driving sales, acquiring new users, improving retention rates and understanding a full user lifecycle. These insights would then form best practices for our clients.
As part of the online casino team, it was my job to acquire and retain new players through television, print, digital, affiliate and experiential promotions. I was also tasked with managing the user journey and testing content strategies.
A one week intensive course in User Experience Design.
A curated experience during the Cannes Lions 2014 Festival of Creativity, with workshops from R/GA, Youtube, AKQA, ZenithOptimedia, Mediacom, Starcom, Coca Cola and many more.
As part of a company-wide competition we were invited to submit our product innovation ideas to be developed. My idea was to have a personalised BBC Account which not only enabled the user to curate their BBC experience but collected valuable (and often missed) data.
Finalist for my idea 'Nike Sense' - http://louisv.co.uk/#/nike/