I’m an experienced solution-driven designer and art director with a passion to concept, plan and craft engaging and effective transformative experiences for customers and audiences. I help brands grow using strategic design and story telling across platforms and touch points – so far this has included print magazines, responsive digital products, video, social and branding. I’ve worked for a broad range of clients including Asda, Boots, Debenhams, Tesco, St John Ambulance and The Halifax as well as special interest and lifestyle brands ’Pregnancy Baby & You’, ’Country Living’, ’Period Living’ and ’You & Your Wedding’. I produce quality content that builds communities and customers. I am accustomed to leading a design team as well as being hands-on, designing and organising shoots including commissioning photographers, illustrators, stylists, hair and make-up, casting models and sourcing locations and props as well as handling post production to create the perfect aesthetic for a unique brand experience.
Projects
- Art Direction for Boots Health & BeautyI led the creative team, overseeing and directing conceptual design projects across the multi-channel experience including print, digital, email, video and social. Responsible for quality end-to-end design execution from client brief through to implementation and on-budget delivery.
Work history
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Senior Designer/Art DirectorFreelance
London, United KingdomFreelance
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Group Art DirectorBookmark Content and Communications
- London, United KingdomFull Time
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Skills
- Art Direction
- Design
- Shoot Production
- Magazines
- Digital Publishing
- Layout Design
- Illustration
- Publishing Design
- Editorial Concepts
- Editorial Commissioning