About me
An experienced, commercially focused digital professional. Providing strategic direction, as well as creative input, I work across multiple channels, successfully delivering complex projects against challenging briefs, timescales and budgets. Highly organised, I am adaptable to changing priorities and possess strong management and communication skills. With the ability to quickly identify and solve problems in a fast paced environment, I have a track-record of delivering award winning content and projects.
Working with internal teams and external partners to create content strategies that drive the development and growth of Jamie’s existing digital products and services (such as recipe apps, and the digital version of Jamie Magazine).
As product owner for Jamie’s mobile applications I work closely with the Group’s Heads of Commercial, Online, Advertising and Marketing with the aim of developing strategies to maximise the reach and commercial success of our digital products. This must be achieved against a backdrop of managing and protecting Jamie’s brand and reputation as a pioneer in the digital food space.
In addition, I am currently responsible for managing a multi-million pound contract with one of the Group’s global strategic partners. As such I hold ultimate responsibility for the delivery of the agreed strategic content plan across multiple touch points, contributing to developing creative solutions across the client journey.
Work history
Digital Strategist
Working with internal teams and external partners to create content strategies that drive the development and growth of Jamie’s existing digital products and services (such as recipe apps, and the digital version of Jamie Magazine).
As product owner for Jamie’s mobile applications I work closely with the Group’s Heads of Commercial, Online, Advertising and Marketing with the aim of developing strategies to maximise the reach and commercial success of our digital products. This must be achieved against a backdrop of managing and protecting Jamie’s brand and reputation as a pioneer in the digital food space.
In addition, I am currently responsible for managing a multi-million pound contract with one of the Group’s global strategic partners. As such I hold ultimate responsibility for the delivery of the agreed strategic content plan across multiple touch points, focussing on digital but extending to offline and experiential.
PA to MD & Project Manager
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Whilst carrying our Executive Assistant duties to the Managing Director (now CEO) of the Media Group, I also responsible for the groups initial move into new digital area including gaming, apps and digital publishing
Roles and responsibilities within that included:
Digital Producer
Strategy
Content Delivery
Budgeting
Contract negotiations
Project Manager
Marketing
Concurrently also managing a number of key international endorsement partnerships, working across multiple teams and stakeholders to ensure to deliver market value to both the partner organisation and the Jamie Oliver Media Group and continued success of partnerships. During this time was named The Times/Hays PA of the Year (2011).
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Skills
- Marketing PR
- Account Manager
- Presenting
- Account Management
- Brand Management
- Business Development
- Problem Solving
- Project Management
- Strategic Planning
- Client Liaison
- Client Management
- Consumer Behavior
- Creative Thinking
- Relationship Management
Education
Drama and Theatre Studies
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Awards
Webby
Webby for Jamie Recipe's App- Lifestyle (and all other devices)
http://www.webbyawards.com/winners/2014/mobile-apps/tablet-and-all-other-devices/lifestyle-tablet-all-other-devices/Webby
Awarded for Jamie's Recipes- Lifestyle (Handheld Devices)
http://www.webbyawards.com/winners/2011/mobile-apps/handheld-devices/lifestyle-handheld-devices/+ Show more