Louisa James

Digital Strategist

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  • LocationCroydon, United Kingdom

About me

 

An experienced, commercially focused digital professional. Providing strategic direction, as well as creative input, I work across multiple channels, successfully delivering complex projects against challenging briefs, timescales and budgets. Highly organised, I am adaptable to changing priorities and possess strong management and communication skills. With the ability to quickly identify and solve problems in a fast paced environment, I have a track-record of delivering award winning content and projects. Working with internal teams and external partners to create content strategies that drive the development and growth of Jamie’s existing digital products and services (such as recipe apps, and the digital version of Jamie Magazine). As product owner for Jamie’s mobile applications I work closely with the Group’s Heads of Commercial, Online, Advertising and Marketing with the aim of developing strategies to maximise the reach and commercial success of our digital products. This must be achieved against a backdrop of managing and protecting Jamie’s brand and reputation as a pioneer in the digital food space. In addition, I am currently responsible for managing a multi-million pound contract with one of the Group’s global strategic partners. As such I hold ultimate responsibility for the delivery of the agreed strategic content plan across multiple touch points, contributing to developing creative solutions across the client journey.

Skills

 

  • Marketing PR
  • Account Manager
  • Presenting
  • Account Management
  • Brand Management
  • Business Development
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Client Liaison
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Relationship Management

Work history

Currently

Digital Strategist

Jamie Oliver

Nov 2013
  • Working with internal teams and external partners to create content strategies that drive the development and growth of Jamie’s existing digital products and services (such as recipe apps, and the digital version of Jamie Magazine). As product owner for Jamie’s mobile applications I work closely with the Group’s Heads of Commercial, Online, Advertising and Marketing with the aim of developing strategies to maximise the reach and commercial success of our digital products. This must be achieved against a backdrop of managing and protecting Jamie’s brand and reputation as a pioneer in the digital food space. In addition, I am currently responsible for managing a multi-million pound contract with one of the Group’s global strategic partners. As such I hold ultimate responsibility for the delivery of the agreed strategic content plan across multiple touch points, focussing on digital but extending to offline and experiential.

2013

Media & Digital Content Marketing Manager

Jamie Oliver

Jun 2011 - Nov 2013
  • Working with publishing and broadcast partners and internal stakeholders on development of global marketing strategy for Jamie books and TV projects. Acting as Brand Manager, ensuring all global marketing campaigns align and adhere to our core brand values. Working across and managing multi-discipline teams, combining editorial, social and digital. Projects worked on in that time. Jamie's Great Britain Jamie's 15-Minute Meals Save with Jamie The multi-channel campaign for Jamie's 15-Minute Meals was shortlisted for a Digital Media award and named as one of the years outstanding campaigns by E-Consultancy https://econsultancy.com/blog/62974-five-outstanding-media-and-entertainment-campaigns-to-inspire-your-multichannel-marketing

2011

PA to MD & Project Manager

Jamie Oliver

Dec 2014 - Jun 2011
  • Whilst carrying our Executive Assistant duties to the Managing Director (now CEO) of the Media Group, I also responsible for the groups initial move into new digital area including gaming, apps and digital publishing Roles and responsibilities within that included: Digital Producer Strategy Content Delivery Budgeting Contract negotiations Project Manager Marketing Concurrently also managing a number of key international endorsement partnerships, working across multiple teams and stakeholders to ensure to deliver market value to both the partner organisation and the Jamie Oliver Media Group and continued success of partnerships. During this time was named The Times/Hays PA of the Year (2011).

Education

1999

Drama and Theatre Studies

University of Surrey

Aug 1996 - Jun 1999

    Awards

    2014

    Webby

    Webby Awards

    • Webby for Jamie Recipe's App- Lifestyle (and all other devices) http://www.webbyawards.com/winners/2014/mobile-apps/tablet-and-all-other-devices/lifestyle-tablet-all-other-devices/

    2011

    Times/Hays Pa of the Year

    • I was named PA of the Year in 2011, whilst PA to the MD of Jamie Oliver Limited, for the additional scope of work in managing and launching the award winning 20-MInute Meals app. https://itunes.apple.com/gb/app/jamies-20-minute-meals/id318926433?mt=8

    2011

    Webby

    Webby Awards

    • Awarded for Jamie's Recipes- Lifestyle (Handheld Devices) http://www.webbyawards.com/winners/2011/mobile-apps/handheld-devices/lifestyle-handheld-devices/

    2010

    Apple Design Award

    Apple

    • Awarded to Jamie's 20-Minute Meals app http://www.telegraph.co.uk/technology/apple/7816121/Top-ten-iPhone-and-iPad-apps-honoured-at-Apple-Design-Awards.html https://itunes.apple.com/gb/app/jamies-20-minute-meals/id318926433?mt=8

    2010

    D&AD

    D&AD

    • Nominated for a D&AD for Jamie's 20-Minute Meals app http://www.dandad.org/awards/professional/2010/mobile-marketing/18262/jamie-olivers-20-minute-meals/