About me

My name is Louise and I'm a writer based in the UK. I specialise in crafting persuasive jargon-free copy that cuts through the noise and converts to sales. Creative and enthusiastic, I make it my mission to understand exactly what it is my reader wants so my words hit the spot every time. I’m always on the lookout to connect with new clients whose mission and ethos align with mine. So if you’re doing something special and need help finding the right words, let’s connect.

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Projects

• Treatwell - blog contentCreated a series of blog posts and corresponding social media posts for Treatwell's B2C blog.
• Slick - blog contentCreated a series of blog posts for a SaaS platform for the hair and beauty industry. Covering a variety of topics these had to educate and inspire readers.
• Habitual - blog contentCreated a series of blog posts covering topics relating to type 2 diabetes for Habitual, a healthcare company specialising in at-home diabetes management plans. This involved extensive research to make sure content was factually sound while remaining engaging and informative to readers.

Work history

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CopywriterFrontiers Media
Mar 2022London, United KingdomFull Time
- Responsible for writing and editing a variety of on-rand content including website copy, email campaigns, product copy and video scripts in the Frontiers style and tone of voice. - Conducting research to stay up-to-date on industry trends and incorporating them into content. - Analysing copy performance and implementing A/B testing strategies to optimize copy and improve conversion rates. - Embedded in numerous project teams simultaneously to deliver dedicated content to deadlines, requiring sensitive stakeholder management.
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Freelance content writerSelf Employed
Mar 2020United KingdomFreelance
- Researching and producing a wide range of persuasive and engaging content for a variety of businesses across a number of industries and professions. - Conducting keyword research and implementing SEO best practices to enhance online visibility. - Able to craft a unique TOV for each client that effectively targets and appeals to the desired specific audience and mirrors the brand's ethos and style. - Undertaking extensive research where appropriate to ensure work is factually sound and thoroughly researched, including conducting interviews, engaging with clients and gathering testimonials, consulting industry reports and research papers.

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Skills

• Writing
• Copywriting
• Proofreading
• Content Writing
• Web Content
• Book Publishing
• Research
• Blog Content

Education

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Bachelor of Arts (BA) University of Kent
Aug 2008 - May 2011United Kingdom
BA in English and American Literature.