About me

Hello. I'm a creative copywriter with a passion for helping purpose-driven brands tell great stories I have seven years' experience creating multi-channel content for emerging and established brands including The Drum and Penguin Books.

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Work history

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Content marketer (FTC)Liberty Living
Mar 2019London, United KingdomFull Time
I was hired to devise and implement a cross-channel content marketing strategy for Liberty Living's Gen Z audience. I manage the creation of blogs, video, social creative and email that engages and converts.
Brand ManagerPenguin Random House UK
May 2017 - Nov 2018London, United KingdomFull Time
I was the global custodian for publishing’s most iconic brands: Penguin, Puffin, and Ladybird. In my role, I helped to define and protect their brand identities, ensuring a coherent and consistent expression that positioned them as inspirational, dynamic and creative.

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Skills

• Writing
• Marketing
• Copywriting
• Ad Copywriting
• Brand Management
• Brand Storytelling
• Branding
• Writing Web
• Editing Copy
• Content Marketing

Education

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English Literature MAUniversity of Glasgow
Sep 2008 - May 2012Glasgow, United Kingdom