I am a communications expert focused on helping people and organisations show the world why what they do, matters.
I put my passion and skills into developing compelling stories that connect communities to brands. My professional journey has included (but not limited to): launching a successful start-up; leading an organisational strategy; building thought leadership from the bottom up. I believe deeply in contributing to values-led businesses: making a meaningful difference to people’s lives and the ability of organisations to do good.
I'm seeking freelance opportunities to support businesses to create, and tell, compelling stories through their communications.
Work history
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Stakeholder and Programmes ManagerHeart of the City
London, United KingdomPart Time
An interim post focused on developing new and current external relationships, to support the Charity’s mission to enable businesses to do good.
Professional highlights include:
- Thought leadership: Developing and running a series of responsible business webinars to increase brand reach and positioning the brand as a thought leader
- Influential sector voice: Representing the SME voice on cross-organisational groups with the London Chamber of Commerce, BIDs, Central London Forward and others.
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Director of Marketing, Communications and OperationsInvisible Grail
- London, United KingdomFull Time
I co-founded a successful leadership development organisation, building a distinctive brand that has grown each year since launch. Responsible for crafting and growing the brand community, tone of voice and position in the market, and ensuring that everything we delivered reflected who we were and what we were there to do. By measuring the impact of our work, I stimulated operational and cultural change, informing where we, as an organisation, went next.
Professional highlights include:
- Created a resilient online community, which increased by an average of 461% across social channels, website, and the mailing list in 3 years (increases of followers/users by: 55% Twitter, 159% Mailchimp, 1476% on Linked In, 152% website)
- Co-designed a client journey that averaged a 93% positive or very positive impact result.
- Refreshed processes to increase repeat and referral clients. By 2021 this comprised 70% of the business
Skills
- Corporate Communications
- Copywriting
- Copyediting
- Brand Communications
- Brand Development
- Email Marketing
- Audience Engagement
- Event Communications
- Marketing Strategy
Education
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C
Certificate in MarketingChartered Institute of Marketing
- London, United Kingdom
Grade: Distinction
Awards in: Marketing, Integrated Marketing and Digital Marketing
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BA(Hons) Ancient HistoryUniversity of Exeter
- Exeter, United Kingdom
BA (Hons) Ancient History - 2:1
Dean's award for study in the third year