Strange Hill is a creative agency offering a range of services focusing on the drink industry. Role as Head of Content and Marketing • Managing and creatively developing projects, working alongside the company Directors. • Project management. Highlights include leading and creation of a global training program for Diageo, including co-ordination of photography and design assets. • Development of brand stories and strategies for start-up alcoholic brands. • Building strategy and communication assets for in-house NPD projects. • Creative pitch building, coordinating with the design team to deliver on strict deadlines. • Conducting industry and trend research to feedback into company positioning and strategy. • Managing social media, newsletter and website to increase brand awareness and optimise visibility. • Ongoing industry networking to build the company reputation with an aim to bring in new business.
Role as Head of Brand Partnerships • Maintaining relationships with major, as well as independent drinks brands and PR agencies. • Identifying key aims of clients and translating into creative content and advertising. Highlights include leading a successful year long partnership with Peroni for the House of Peroni. • Content production. Highlights include selection to be a “Ballantine’s Finest Advocate” and spirits influencer with video interview, written advertorial and quotes being distributed to Pernod Ricard global markets. • Researching current trends and themes to ensure all partnerships are as effective as possible. • Managing and maintaining databases of brand contacts and weekly financial reports. • Represented BarChick on educational and partnership trips to New Zealand, Mexico, Cuba, USA and Europe. • Judging competitions for major drinks brands, applying an extensive knowledge of spirits and cocktail making skills and in doing so maintaining the brand as a key influencer. Digital • Analysing performance of partnerships and results to implement findings on future campaigns. • Managing and building strategy for Twitter, Facebook, Instagram, Pinterest and Foursquare accounts. • WordPress website management, working alongside a developer. • Composing and sending newsletter to 32,000 weekly subscribers through Campaign Monitor. • BarChick awards include The Telegraph Top 500 Must-Have Apps 2014 & 2015 and London’s Most Influential People 2013 & 2014. • Responsibility for research and written reviews, blogs and content for major online (and print) publications (The Evening Standard, The Spirits Business, Huffington Post, Easy Jet Traveller).
Modules: Strategic Marketing, Metric Marketing Digital Marketing Gaining skills and understanding of a strategic marketing approach at management level.
4 A-levels: Classical Civilisation, History of Art, Art, Business Studies 9 GCSEs: English Language, Art, French, Classical Civilisation, History, Maths, English Literature, RE, Double Science
I completed my first marathon in the Lake District and was the first woman to finish! www.lakelandtrails.org/marathon/