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Louise Corbin

Head of Marketing and Content

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Digital Marketer - Content Marketing Manager

Projects

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Do you really want to delete project House of Peroni ?

Skills

  • Digital Media
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Communications
  • Partnerships
  • Content and Media Writing

Work history

Currently

Content Marketing Manager

Strange Hill

Feb 2016
  • London, United Kingdom
  • Full Time
  • Strange Hill is a creative agency offering a range of services focusing on the drink industry. Role as Head of Content and Marketing • Managing and creatively developing projects, working alongside the company Directors. • Project management. Highlights include leading and creation of a global training program for Diageo, including co-ordination of photography and design assets. • Development of brand stories and strategies for start-up alcoholic brands. • Building strategy and communication assets for in-house NPD projects. • Creative pitch building, coordinating with the design team to deliver on strict deadlines. • Conducting industry and trend research to feedback into company positioning and strategy. • Managing social media, newsletter and website to increase brand awareness and optimise visibility. • Ongoing industry networking to build the company reputation with an aim to bring in new business.

2015

Partnerships Manger

BarChick

Jun 2015 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Role as Head of Brand Partnerships • Maintaining relationships with major, as well as independent drinks brands and PR agencies. • Identifying key aims of clients and translating into creative content and advertising. Highlights include leading a successful year long partnership with Peroni for the House of Peroni. • Content production. Highlights include selection to be a “Ballantine’s Finest Advocate” and spirits influencer with video interview, written advertorial and quotes being distributed to Pernod Ricard global markets. • Researching current trends and themes to ensure all partnerships are as effective as possible. • Managing and maintaining databases of brand contacts and weekly financial reports. • Represented BarChick on educational and partnership trips to New Zealand, Mexico, Cuba, USA and Europe. • Judging competitions for major drinks brands, applying an extensive knowledge of spirits and cocktail making skills and in doing so maintaining the brand as a key influencer. Digital • Analysing performance of partnerships and results to implement findings on future campaigns. • Managing and building strategy for Twitter, Facebook, Instagram, Pinterest and Foursquare accounts. • WordPress website management, working alongside a developer. • Composing and sending newsletter to 32,000 weekly subscribers through Campaign Monitor. • BarChick awards include The Telegraph Top 500 Must-Have Apps 2014 & 2015 and London’s Most Influential People 2013 & 2014. • Responsibility for research and written reviews, blogs and content for major online (and print) publications (The Evening Standard, The Spirits Business, Huffington Post, Easy Jet Traveller).

Education

Currently

CIM Diploma in Professional Marketing

Chartered Institute of Marketing

Sep 2016
  • London, United Kingdom
  • Modules: Strategic Marketing, Metric Marketing Digital Marketing Gaining skills and understanding of a strategic marketing approach at management level.

2005

A Level, AS Level

Marlborough College

Oct 1999 - Oct 2005
  • Marlborough, United Kingdom
  • 4 A-levels: Classical Civilisation, History of Art, Art, Business Studies 9 GCSEs: English Language, Art, French, Classical Civilisation, History, Maths, English Literature, RE, Double Science

Awards

2014

1st Place Coniston Marathon

Coniston Marathon

  • I completed my first marathon in the Lake District and was the first woman to finish! www.lakelandtrails.org/marathon/