Work history
Content Marketing Manager
London, United KingdomFull Time
Strange Hill is a creative agency offering a range of services focusing on the drink industry.
Role as Head of Content and Marketing
• Managing and creatively developing projects, working alongside the company Directors.
• Project management. Highlights include leading and creation of a global training program for Diageo, including co-ordination of photography and design assets.
• Development of brand stories and strategies for start-up alcoholic brands.
• Building strategy and communication assets for in-house NPD projects.
• Creative pitch building, coordinating with the design team to deliver on strict deadlines.
• Conducting industry and trend research to feedback into company positioning and strategy.
• Managing social media, newsletter and website to increase brand awareness and optimise visibility.
• Ongoing industry networking to build the company reputation with an aim to bring in new business.
Partnerships Manger
- London, United KingdomFull Time
Role as Head of Brand Partnerships
• Maintaining relationships with major, as well as independent drinks brands and PR agencies.
• Identifying key aims of clients and translating into creative content and advertising. Highlights include leading a successful year long partnership with Peroni for the House of Peroni.
• Content production. Highlights include selection to be a “Ballantine’s Finest Advocate” and spirits influencer with video interview, written advertorial and quotes being distributed to Pernod Ricard global markets.
• Researching current trends and themes to ensure all partnerships are as effective as possible.
• Managing and maintaining databases of brand contacts and weekly financial reports.
• Represented BarChick on educational and partnership trips to New Zealand, Mexico, Cuba, USA and Europe.
• Judging competitions for major drinks brands, applying an extensive knowledge of spirits and cocktail making skills and in doing so maintaining the brand as a key influencer.
Digital
• Analysing performance of partnerships and results to implement findings on future campaigns.
• Managing and building strategy for Twitter, Facebook, Instagram, Pinterest and Foursquare accounts.
• WordPress website management, working alongside a developer.
• Composing and sending newsletter to 32,000 weekly subscribers through Campaign Monitor.
• BarChick awards include The Telegraph Top 500 Must-Have Apps 2014 & 2015 and London’s Most Influential People 2013 & 2014.
• Responsibility for research and written reviews, blogs and content for major online (and print) publications (The Evening Standard, The Spirits Business, Huffington Post, Easy Jet Traveller).
Skills
- Digital Media
- Brand Management
- Internet Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Communications
- Partnerships
- Content and Media Writing
Education
CIM Diploma in Professional Marketing
London, United Kingdom
Modules: Strategic Marketing, Metric Marketing Digital Marketing
Gaining skills and understanding of a strategic marketing approach at management level.
A Level, AS Level
- Marlborough, United Kingdom
4 A-levels: Classical Civilisation, History of Art, Art, Business Studies
9 GCSEs: English Language, Art, French, Classical Civilisation, History, Maths, English Literature, RE, Double Science
Awards
1st Place Coniston Marathon
I completed my first marathon in the Lake District and was the first woman to finish!
www.lakelandtrails.org/marathon/