Louise Ellwood Gordon

Louise Ellwood Gordon

Creative Content ConsultantLondon, United Kingdom
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Louise Ellwood Gordon

Louise Ellwood Gordon

Creative Content ConsultantLondon, United Kingdom
About me
I am a Creative Content Consultant who enjoys working with teams to create content that entertains and engages. With a creative lead and newsroom background, I'm able to filter out and guide teams to focus on the priorities, helping creative and content teams to deliver on brand and timely content across platforms. Shaping a process that helps teams work efficiently. I work with brands of all sizes from broadcasters to independents. My services include: Content strategy Reactive news editor and specialist Management of creative teams (bridging gaps between existing teams and new ones) Creative consulting Brand guideline lead Social creative I have extensive experience managing the relationships between core creative teams focused on campaigns and social creative teams focused on everyday type social engagement. I help bridge the gap between inheriting previous creative outputs to future-proofing your teams for the next stage. Previous Industries: TV and Entertainment Slow Fashion Mental Health Photography I work with brands of all sizes from broadcasters to independents. My services include: Content strategy Management of creative teams (bridging gaps between existing teams and new ones) Creative consulting Brand Guideline consultant/ guardian Social Creative Innovation News worthy reactive social specialist I have extensive experience managing the relationships between core creative teams focused on campaigns and social creative teams focused on everyday type social engagement. I've worked engaging audiences and creating content in broadcasting, TV, photography, print, fashion, science, health, education and catering industries.
Projects
  • Supporting the Community - WALALA Parade
    Supporting the Community - WALALA ParadeI helped support the team behind Walala Parade (Deeney's, Mighty Elk and Wood Street Walls) on social media content to help drive awareness for this community-based mural project in Leyton. I created posts that helped generate interest and managed, alongside the team to get the project into over-funding from creating a unique TOV and clever posting strategy using the amazing creative from Camille herself.
Projects credited in
  • ASOS Daily News
    ASOS Daily NewsDuring my time at ASOS, I created animations and digital assets to accompany daily news features. Working with Katie Addicott, we devised the entire aesthetic for this section of the website and created a number of templates for franchise features that continued to be used after I left ASOS to work at Stylist.
Work history
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    Social Media ConsultantThe Thrive Programme
    London, United KingdomFreelance
    Here I help to oversee TOV and creative to change the narrative in mental health on social media. I plan robust and engaging content plans that deliver results. Help the team to understand a test and learn approach and have dramatically changed the creative vision on platforms to engage a new audience.
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    Social Media and Marketing SupportWaltham Forest Council
    London, United KingdomFreelance
    Here I help to support Waltham Forest Traded Services (a partner branch of the council) to deliver marketing services and consultancy on their Suntrap and Catering products. I have helped the teams to increase brand awareness month on month and generated tactics to increase traffic to their website by 495% during covid.
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Skills
  • Content Consultant
  • Content Creation
  • Instagram Advertising
  • Instagram Design
  • Creative Management
  • Social Media
Awards
    BSME logo
    BSME logo
    BSME Rising Stars Awards (team award)BSME
    As Senior Picture Editor along with the team we won the award for our ASOS daily news website.