Louise Ellwood Gordon Social Media Creative and Consultant | The Dots

Louise Ellwood Gordon

Social Media Creative and ConsultantLondon, United Kingdom
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Louise Ellwood Gordon

Social Media Creative and ConsultantLondon, United Kingdom
About me
I am a Social Media Creative and Consultant who helps businesses devise a clear, concise and creative approach to their social media channels. I help to carve out simple audience-focused strategies, help develop content ideas, oversee content creation and advise on impactful creative to help tell the story. I work with brands of all sizes from broadcasters to independents. My services include: Content strategy Management of creative teams (bridging gaps between existing teams and new ones) Creative consulting Brand Guideline consultant/ guardian Social Creative Innovation News worthy reactive social specialist I have extensive experience managing the relationships between core creative teams focused on campaigns and social creative teams focused on everyday type social engagement. I've worked engaging audiences and creating content in broadcasting, TV, photography, print, fashion, science, health, education and catering industries.
Projects
  • Supporting the Community - WALALA ParadeI helped support the team behind Walala Parade (Deeney's, Mighty Elk and Wood Street Walls) on social media content to help drive awareness for this community-based mural project in Leyton. I created posts that helped generate interest and managed, alongside the team to get the project into over-funding from creating a unique TOV and clever posting strategy using the amazing creative from Camille herself.
Projects credited in
  • ASOS Daily NewsDuring my time at ASOS, I created animations and digital assets to accompany daily news features. Working with Katie Addicott, we devised the entire aesthetic for this section of the website and created a number of templates for franchise features that continued to be used after I left ASOS to work at Stylist.
Work history
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    Social Media ConsultantThe Thrive Programme
    London, United KingdomFreelance
    Here I help to oversee TOV and creative to change the narrative in mental health on social media. I plan robust and engaging content plans that deliver results. Help the team to understand a test and learn approach and have dramatically changed the creative vision on platforms to engage a new audience.
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    Social Media and Marketing SupportWaltham Forest Council
    London, United KingdomFreelance
    Here I help to support Waltham Forest Traded Services (a partner branch of the council) to deliver marketing services and consultancy on their Suntrap and Catering products. I have helped the teams to increase brand awareness month on month and generated tactics to increase traffic to their website by 495% during covid.
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Skills
  • Content Consultant
  • Content Creation
  • Instagram Advertising
  • Instagram Design
  • Creative Management
  • Social Media
Awards
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    BSME Rising Stars Awards (team award)BSME
    As Senior Picture Editor along with the team we won the award for our ASOS daily news website.