About me

With inherent skills of empathy, intuition and lateral thinking; and armed with a deep understanding of brands, their human context and a critical mind - I use design and creative thinking to bring clarity to the complex and make the theoretical tangible. Creating impactful solutions that engage with people’s hearts and minds.

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Projects

• 69

  Virgin ActiveUsing deep research to identify the ways in which Virgin Active could and should restructure their product offering coming from what REALLY motivates people deep down. Moving from a flat structure to something with depth, from ability to personality.
• Durex InnovationUsing three months of extensive consumer research to uncover insights that then formed the foundation for the creation of innovation platforms for Durex. Our main aim was to get Durex to understand that there’s more to sex than, well, sex.

Work history

Creative Strategist
Dec 2015
With inherent skills of empathy, intuition and lateral thinking; and armed with a deep understanding of brands, their human context and a critical mind - I use design and creative thinking to bring clarity to the complex and make the theoretical tangible. Creating impactful solutions that engage with people’s hearts and minds.
Creative
Mar 2016 - Apr 2016
Creative Thinker

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Skills

• Packaging
• Branding
• Art Direction
• Brand Identity
• Problem Solving
• Strategic Planning
• Environment
• Communications
• Consumer Behavior
• Creative Thinking
• Visualisation
• Graphic Design
• Ideas Development
• Visualisation of Process
• Visual Planning

Education

BA(Hons) Graphic Design
Aug 2007 - Apr 2009