About me
I’m an accomplished senior events specialist, with a passion for delivering seamless, engaging and memorable experiences. I’ve confidently worked cross-functionally at all levels and pride myself on building strong relationships to ensure my events are on-brand, innovative and relevant. With 10+ years’ experience as a line manager, I enjoy leading, coaching and developing team members. I thrive on creating everything from brand engagement campaigns through to large scale, complex events and conferences.
I’m now seeking a challenging new position which will make use of my events, marketing, project management, engagement and communications skills to further my personal and professional development.
Projects
- ASOS Pride in London 2019A day to celebrate our LGBTQ+ community as a partner of Pride in London. Starting with a pre-parade brunch event for 65 ASOSers in our offices before moving on to walk in the parade itself, and ending the day with a post-parade drinks event. All comms, collateral and event logistics managed in-house.
- ASOS Leaders Assemble 2019A full day offsite event for 250 senior leaders at Camden House in Camden Market. Content was a mixture of plenary presentations communicating key business messages, breakout groups to explore future strategy, interactive sessions to launch new leadership capabilities, and networking opportunities. Collaborated and produced with We Love This.
- ASOS Kitschmas 2018Annual Christmas party for 2500+ guests at Bloomsbury Big Top. Entertainment from Edith Bowman, Some Voices choir, Snakehips, Toddla T and Sian Anderson, alongside ASOS staff DJs. Interactive activities included Smash the Sprout, Net an Elf, reindeer racing and a drag grotto. Collaborated and produced with Push UK.
- ASOS Winterfest 2017Annual Christmas party for 2500+ guests at Tobacco Dock. Entertainment from 2ManyDJs, Clara Amfo, ASOS house massaoke band, alongside staff DJs. Interactive activities included branded ice bar, pop-up winter cinema, apres ski photobooth, gingerbread house photobooth and winter sports arcade games. Collaborated and produced with Sparq.
- 18 Years of ASOS 2018Annual summer party for 2500+ guests at Hawker House. Entertainment from DJ Luck & MC Neat, So Solid Crew and Mike Skinner. Interactive activities included a unicorn rodeo, temporary tattoos, foam party, fairground rides and arcade games. Collaborated and produced with Push UK.
- ASOS Assembles 2018Full day offsite conference for 2500 guests at Alexandra Palace. Festival feel with personalised morning agenda from activity across 6 stages and afternoon of sessions in main arena space - including catwalk, Q&A with company founder, awards ceremony and CEO keynote. Purpose-driven and inspirational content throughout, aiming to equip guests with confidence in how to handle future growth and change, plus see opportunity for making a difference in the world. Collaborated and produced with Wonder
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Work history
Internal Events PartnerASOS
- London, United KingdomFull Time
Strategised and delivered a yearly calendar of 40+ staff-facing events from concept to delivery – aligned with company values and people strategy, with the intention of driving engagement across a diverse global workforce of almost 5000.
Events & Communications ManagerTOPSHOP TOPMAN
- London, United KingdomFull Time
Lead a team who developed and executed all press, VIP, influencer, consumer and employee-facing events within the global flagship store at Oxford Circus. Collaborated on the development and roll out of a bespoke company-wide internal communication tool to drive staff engagement.
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Skills
- Event Concept
- Event Delivery
- Project Management
- Team Management
- Budget Management
- Creative Briefing
- Team Development
- Experiential Events
- Employee Engagement
- Stakeholder Management
Education
U
U
BA (Hons) Media: Theory & ProductionUniversity of the West of Scotland
- United Kingdom