I am a passionate marketer who moved to London in 2016 determined to apply my skill set in the retail and luxury industries. Most recently, I worked alongside fashion designer Katie Eary for her London Fashion Week Men’s showcase. Prior to my time in London, I successfully lead global marketing campaigns focused on client acquisition, conversion and retention for Canada’s leading social media tech company.Locked Pro Plan feature
I am responsible for developing and executing the marketing strategy for BRIDGE, an online to offline marketing solution for brands and retailers. I am focused on international expansion initiatives across content, brand and digital marketing that increase brand presence and generate qualified inbound leads.
Managed the day to day operations of commercial fashion and design projects for Katie Eary, a fashion and print designer known for her hand-made graphic prints. Key projects included: London Fashion Week Men’s June 2016, the MatchesFashion.com collection and press events with Samsung.
Key member of a three person team responsible for developing the global product marketing strategy for Hootsuite, the most widely used social media management platform. Our go-to-market strategies were executed by all customer-facing departments including: marketing, sales and customer success.
As a Product Specialist I was responsible for developing a deep understanding of our product, our customers and their use cases. I focused on creating, executing and testing education programs, such as live webinars and tailored product training sessions, aimed to increase customer adoption, conversion and retention.
Contributed to store profitability and success at Aritzia, a Canadian women’s fashion retailer established in 1984. I consistently surpassed sales quotas and built a strong rapport with clientele by determining needs, answering objections and fulfilling customer requests.
- Specialised in Marketing - International Academic Exchange at Wirtschaftsuniversität Wien