I'm what you might call a Multi-potentialite with over 10 years experience in the creative industries concentrating on;
Concept
Content
Journalism
Creative Direction
Trend prediction & Consulting
Interiors/renovations
Brand strategy
Events
Brand Synergy, partnerships and sponsorship
Journalism-
Freelance writing for my own platforms (combined audience of over 60K a month) as well as others including Metro, London Mother, Gap Interiors, Timeout and Culture Southwest.
Content-
Branded content creation for social platforms and brands including Puma, Mini, Smirnoff, Renault, Rekorderlig, Hoxton Hotel, Havana Club, Footlocker and more.
Interiors-
Interior design, styling, writing and renovation projects. The building of a very active following on social platforms within the Interior niche.
Trends & Talent Spotting-
First person to put John Boyega in a suit (2011): https://www.popbuzz.com/style/features/john-boyega-wearing-suits-style/
First person to give a front cover to Ellie Goulding, Example (2010), Tinie Tempah and Paloma Faith.
I put got Mcfly in the Sun with a Trainspotting Cover shoot & Jedward in the Evening Standard with Crays Cover Shoot: http://wjlondon.com/whos-jack-magazine-back-catalogue/
Consultation & Coaching-
I coach individuals privately and consult with creative companies looking for strategic solutions for online, branding, growth and pivots.
Pls get in touch, send an email to lufitoussifindlay@gmail.com
Projects
- Concept for London Eating Challenge - Restaurant PromotionThe brief was to promote restaurants in London, Pieminsiter and Lazybones. The plan was the London Eating Challenge. We got a great amount of press and event coverage for this and it was just on the verge of eating competition trend that began off the back of it. Concept pitch & plan as well as team source and direction.
- Mini Cooper - Mini Not NormalMini Cooper ask for ideas to get more traction on their Not Normal campaign. I gathered a great team including of the moment artist Rob Flowers to work on the project and create a bespoke Mini to coincide with Fashion week. Audience were invited to spot and take a selfie with the car over Fashion Week to win prizes throughout the weekend. I covered all creative sourcing, recorded content, project management of car wrap.
- Jedward RelaunchJedward's agents wanted to give the boys a shake up and present them in a new light. I put together a shoot that saw the boys grow up and step into the very large shoes of The Crays. The shoot was published in Who's Jack Magazine and also picked up by a number of of platforms including the Sun.
- Social: The Hunt with Isle of Wight Festival & Second ScreenSecond Screen wanted to create activity and buzzon their social Festival Platform. The concept that I put together was a hunt throughout the festival where app users had to watch for pictures in order to win prizes. I partnered with a number of brands for prizes at no cost to Second Screen and promoted both those brands and Second Screen themselves.
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Work history
W
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FounderWJ London
London, United KingdomFull Time
Print and online London lifestyle publication known for trend prediction. Main focus: music, food & drink, events and opinion.
Gave first front covers to a number of new artists including Tinie Tempah, Ellie Goulding and Example.
All Layout, creative commisions, art direction by myself.
Back issues can be seen here: http://wjlondon.com/whos-jack-magazine-back-catalogue/
Multiple small and large scale events.
Full strategy for all social and online content.
T
T
Executive Creative DirectorTiE - The Indus Entrepreneurs
- London, United KingdomFreelance
Multiple entrepreneurial and creative events throughout the year from networking lunches to large Gala Dinner, Entrepreneur Awards and start up Pitching Competitions. Brand, event and membership strategy. Membership growth of over 200%.
Full strategy for social and online and company print content.
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Skills
- Content
- Interiors
- Consultancy
- Journalism
- Creative Media
- Interior Styling
- Artist-brand Partnerships
- Brand Alignment
- Content Copywriting