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- Setup and manage marketing campaigns, working closely with agencies for SEM and affiliate marketing, retargeting, display advertising and PR activities - Work closely with the SEM agency and the in-house SEO manager to optimize campaigns - Discover, propose and execute inbound marketing opportunities and target group both in performance marketing and creative - Propose new marketing channels and negotiate with providers both for B2C&B2B activities. - Work on the annual events calendar for B2B opportunities and revenue - Setup and launch email marketing campaigns and take charge of the corporate social media content - Create and deliver all marketing collaterals according to corporate guidelines.
- Marketing activities: planning and implementation of online and offline activities, competitor analysis, brand management, adaptation of HQ guidelines to country level - Social media strategist (Twitter, Facebook, Pinterest, corporate blog): content strategist, community manager, social CRM. The corporate account was elected #9 among the top100 advertising experts to follow on Twitter (http://svel.to/8qb) - PR & Digital PR: press release, relationships with journalists and influencers - Sponsorship: Define participation at digital events (such as: IAB Seminar, IAB Forum, Festival of Media, State of The Net, Social Media Week) - Events organization: design and implementation of complex and structured corporate events (search location, contact and final agreement with hotel venues and other premises) - Sales support: international sales report (tool: PipelineDeals), market research Guest Speaker: - Business School Sole24 Ore (Master in Communication and digital media): “The evolution of the online video advertising” - Bocconi University: "Which job is right for me: web companies
Economics and Management of Public Administration and International Institutions
BACHELOR DEGREE -