Luca Valentino

Digital Marketing & Communication consultan

  • LocationMadrid, Spain



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Digital Marketing & Communication Consultan


Jul 2015


Digital Marketing Specialist


Apr 2015 - Jul 2015
  • - Setup and manage marketing campaigns, working closely with agencies for SEM and affiliate marketing, retargeting, display advertising and PR activities - Work closely with the SEM agency and the in-house SEO manager to optimize campaigns - Discover, propose and execute inbound marketing opportunities and target group both in performance marketing and creative - Propose new marketing channels and negotiate with providers both for B2C&B2B activities. - Work on the annual events calendar for B2B opportunities and revenue - Setup and launch email marketing campaigns and take charge of the corporate social media content - Create and deliver all marketing collaterals according to corporate guidelines.


Marketing & Communication Manager


May 2012 - Apr 2015
  • - Marketing activities: planning and implementation of online and offline activities, competitor analysis, brand management, adaptation of HQ guidelines to country level - Social media strategist (Twitter, Facebook, Pinterest, corporate blog): content strategist, community manager, social CRM. The corporate account was elected #9 among the top100 advertising experts to follow on Twitter ( - PR & Digital PR: press release, relationships with journalists and influencers - Sponsorship: Define participation at digital events (such as: IAB Seminar, IAB Forum, Festival of Media, State of The Net, Social Media Week) - Events organization: design and implementation of complex and structured corporate events (search location, contact and final agreement with hotel venues and other premises) - Sales support: international sales report (tool: PipelineDeals), market research Guest Speaker: - Business School Sole24 Ore (Master in Communication and digital media): “The evolution of the online video advertising” - Bocconi University: "Which job is right for me: web companies



Major: Government and Business-government Relations Final Dissertation: ??innovative Evaluation Met

Bocconi University

Aug 2009 - Mar 2012
  • Economics and Management of Public Administration and International Institutions


Business Administration and Management

Bocconi University

Aug 2006 - Aug 2009