Work history
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Director of TNT Sports International & UK Brand SolutionsWarner Bros. Discovery
London, United Kingdom
Leading TNT Sports International and UK Brand Solutions across Warner Bros. Discovery, alongside Bleacher Report's domestic partnership strategy and B/R Football's global offering.
Strategy Lead | Bleacher ReportWarner Bros.
London, United KingdomFull Time
Leading B/R Football’s and Bleacher Report's overarching brand and commercial strategy, outlining a clear direction of growth from a revenue and content POV
Heading up Bleacher Report and B/R Football's commercial efforts as they apply to key partners such as US Soccer Federation, Major League Soccer and UEFA - developing a compelling go-to-market football rhetoric for the sales org
Helping shape the portfolio brand’s overarching commercial direction and leading integrated strategy efforts as they apply to global revenue opportunities
Identify and develop Bleacher Report’s role in larger commercial opportunities outside the US through larger Warner Bros. Discovery partnership offerings
Work closely with Global Commercial Director, overseeing new marketing partnerships, exploring new and innovative strategies to increase global revenue
Lead cross-departmental transparency and collaboration whilst mentoring and manage team members - helping to build, influence and develop a creative culture of innovation
Worked on award winning campaigns for brands including Nike, Adidas, Audi, UEFA, Just Eat, Enterprise Rent-a-Car, Apple and Nissan.
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Skills
- Media Buying
- Strategy
- Brand Strategy
- Commercial Strategy
- Creative Strategy
- Content Strategy
- TV Advertising
- Radio Advertising
- Planning
- Strategic Planning
Education
Advertising Marketing
- London, United Kingdom
Art Design
- London, United Kingdom
Awards
IPA CertificateThe IPA (The Institute of Practitioners in Advertising)