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Work history

Strategy Lead | Bleacher ReportWarner Bros.
Apr 2019London, United KingdomFull Time
Leading B/R Football’s and Bleacher Report's overarching brand and commercial strategy, outlining a clear direction of growth from a revenue and content POV Heading up Bleacher Report and B/R Football's commercial efforts as they apply to key partners such as US Soccer Federation, Major League Soccer and UEFA - developing a compelling go-to-market football rhetoric for the sales org Helping shape the portfolio brand’s overarching commercial direction and leading integrated strategy efforts as they apply to global revenue opportunities Identify and develop Bleacher Report’s role in larger commercial opportunities outside the US through larger Warner Bros. Discovery partnership offerings Work closely with Global Commercial Director, overseeing new marketing partnerships, exploring new and innovative strategies to increase global revenue Lead cross-departmental transparency and collaboration whilst mentoring and manage team members - helping to build, influence and develop a creative culture of innovation Worked on award winning campaigns for brands including Nike, Adidas, Audi, UEFA, Just Eat, Enterprise Rent-a-Car, Apple and Nissan.
Strategy DirectorBauer Media
Sep 2016 - Apr 2019London, United KingdomFull Time
• Role covers project management, planning and strategy to create innovative and engaging responses to a number of client briefs • Working within Bauer’s in-house creative department to help develop a wide range of responses to briefs received from agencies and brands • Accountable for the interrogation of incoming briefs, along with the response • Have built strong relationships with Editorial, Content, Sales and New Business teams throughout the company • Assisted in the win of major business pitches including 3 Mobile, giffgaff, Britain’s Next Top Model, Now TV and Sky • Orgainisation and management of daily brainstorms • Manage pitch budgets across Audio, TV, Digital and Press

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Skills

• Media Buying
• Strategy
• Brand Strategy
• Commercial Strategy
• Creative Strategy
• Content Strategy
• TV Advertising
• Radio Advertising
• Planning
• Strategic Planning

Education

Advertising Marketing
Sep 2009 - Jun 2012London, United Kingdom
Art Design
Sep 2008 - Jul 2009London, United Kingdom

Awards

IPA CertificateThe IPA (The Institute of Practitioners in Advertising)