- Kinder Bueno SweeTo launch one of the most popular European candy bars in the U.S. we partnered with Ferrero to create the Kinder Bueno Sweeteasy, a 10,000 sq. ft. pop-up experience in a New York City basement. It took chocolate lovers on a fully immersive, multisensory journey through the flavors, textures, smells, sights and sounds that make up Kinder Bueno. The experience featured five highly immersive rooms, each with multiple interactives, tastings, actors and surprises, allowing guests to uniquely engage
Creative DirectorThe Marketing Arm
Dallas, United StatesFull Time
Started as a Senior Copywriter on the Goodyear & Chili's account. Also dabbled in some Dewars, Bacardi, Yellow Tail Wine, GameStop, American Airlines, NBA, Frito Lay and Arby's. Promoted to creative mutant, working on pitches and client work alike for Goodyear, AT&T, and Hilton. Then became creative employee #1 in the Experience department as my boss, Andrew Allen, and I worked together to establish a creative experience practice. Clients included NISSAN, Nintendo, and Ferrero USA and pitchwork included Dos Equis, Whataburger and LVMH (on which I was creative lead). Our Kinder Bueno Sweeteasy experience made AdAge's top experiences of 2019 list.
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- Concept Building
- Creative Direction
- Ad Copywriting
Strategic CommunicationUniversity of North Texas
- Denton, TX, USA
I raised the value of my degree by competing in every competition that came my way and by contributing to the school's literary review.