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I am a recent graduate with a 2:1 in BA (Hons) Marketing Management from Northumbria University's Newcastle Business School. My course is covered by the prestigious AACSB accreditation for Newcastle Business School. In my final year of study, I undertook a research-based dissertation focusing on consumer behaviour, underpinned by extensive research in social psychology. I am keen to develop my skills and knowledge in market research and planning, as well as relationship marketing, content marketing, buyer behaviour and customer experience. I am currently seeking exciting opportunities within advertising and marketing.
I worked as a Marketing Assistant for a hairdressing salon, helping the business to acquire and retain customers through digital marketing. I helped with the implementation and management of an online appointment system which involved using customer information to retain and acquire new customers. I helped co-ordinate networking events at the salon to introduce and connect the team to new customers and local businesses in the area. I helped develop and maintain relationships with customers by using tools such as Twitter and Facebook to encourage interaction. I used social media platforms such as Twitter and Facebook to showcase the salon's services and generate awareness. I liaised with representatives from leading brands to identify the appropriate target market to advertise a range of products.
As of July 2017, I have graduated from Northumbria University with a 2:1 in BA (Hons) Marketing Management. Over three years, I frequently worked in small groups to carry out projects. I have completed a variety of market research reports that involve qualitative and quantitative data collection which has provided me with practical experience of developing marketing plans for companies in case study forms. I regularly delivered presentations individually and in groups to demonstrate research that has been undertaken.
I worked in various areas of study such as illustration, packaging design and design for print. This course required me to be aware of the intended audience which prepared me for my studies at university. I developed the ability to respond to an issue, concept or idea and worked to a brief or answered a need in a chosen area as mentioned. This helped me to appreciate the relationship of form and function and also the constraints of working to a brief.
Over two years, I was required to work in various areas of fine art such as drawing and painting, mixed-media, print making and photography. The course developed my appreciation of different ways of working including using under painting, glazing, lino printing, screen printing, photo silkscreen and lithography. I developed my knowledge of art, craft and design through research, the development of ideas and making, and working with relevant primary research and secondary source materials.
Over two years, I explored texts in a number of different ways such as the study of texts within specific genres, the study of texts through engagement with a range of theoretical ideas and writing about texts in different ways. My course specifically looked at the study of genre, focusing on tragedy, comedy, and gothic.
I was rewarded for my hard work and dedication to my course during my final year of study in Graphics at college.