I’m an experienced, well travelled, cosmopolitan Creative Director with particular strength and experience in the ideation, and strategic delivery of effective creative identity, communications campaigns and digital solutions for established global brands and agencies.
I possess an innate ability to quickly get under-the-skin and personality of brands' creative briefs to deliver an immediate tangible added-value to my client businesses working alongside highly motivated, multi-disciplined teams.
With a background in design, and after a varied professional creative entrepreneurial career of more than 20 years, I combine craft, curiosity and exploration to bring ideas to life in unique and memorable ways.
I believe design is earned. An idea, a concept, a masterpiece is only as powerful as the message it is able to carry. I am always seeking new opportunities to use creativity and design to create experiences that are joyful, innovative, and genuinely useful to peoples lives.
And as passionate photographer, and DOP, I love catching and keeping candid moments, feelings and experiences wherever they may live - and leading the art direction in photoshoot and film.
Projects credited in
- Another Game?Two competitors, caged, fight it out. Last man or woman standing. Control the T and you control Me - your serve. The POV alternates with detail, in squash chromatic mood, and the extreme emphasis on the texture, to intensify the harsh and fatigue of the game. A film for sending out the call to court for any potential squash player, as the sport hopefully enters into Olympic competition in 2028. ownthet.com CREDITS: Written by: Pete Way Creative Direction: Lucia Domenici CG & Animation Marco
Skills
- Creative
- Branding
- UI
- UX
- Digital Designer
- Brand Storytelling
- Video Creative
- Art
- Advert Design
- Photography