I’m an independent designer working for cultural institutions, non-profit organisations, artists and brands. I have often collaborated with museums and visitor centres, particularly those which use media technologies to engage visitors actively. I have lived in Helsinki, Barcelona, and Copenhagen, where I served eight years as an Art Director at YOKE.
I hold a BA in Fine Arts from Universidad Complutense Madrid (2011). I have studied one year at Aalto University School of Arts, Design and Architecture (Helsinki).
My work includes visual identity, illustration, editorial design, animation and digital design, always with a focus on creating strong visual narratives that follow the audience through their experience.
I believe every story has its own poetry. By defining it and expressing it through typography, illustration or animation, the chances to connect with the audience will be maximized, deeply influencing their perception.
Projects
- In The Making - Design Museum DenmarkWhat is the life of a product before it gets to the hands of the consumer? How do designers work and have ideas? How can we look at objects differently? The story of a design object is a story about fantasy and creativity. In a creator’s mind, everything is possible. Heavy objects can fly like birds. Light objects can be heavy as rocks and shapes can transform as we will. To be able to have ideas one must let the imagination run and get inspired by everything around us, moving through a story we
- Doctors For Your MindTalkiatry is a mental health practice that offers in-network psychiatry and therapy. In the US, only 40% of people with diagnosable mental illness receive treatment each year. The remaining 60% do not seek treatment due to reasons such as a belief that it won't be effective, financial constraints, or lack of knowledge about how to begin. The aim of the campaign was to convey the message that mental care is a crucial aspect of healthcare, and psychiatrists are equipped to help individuals dealing
Work history
T
T
Creative DirectorTalkiatry
- New York, United StatesFreelance
Refined the pre-existing brand identity by adding innovative motion principles to communicate the brand values in advertising.
Created multiple concepts aligned with the new brand identity to infuse deeper meaning into visual assets.
Developed a comprehensive digital campaign featuring over 60 assets across five distinct channels, including social media and various TV platforms.
Y
Y
Art DirectorYOKE ApS
- Copenhagen, DenmarkFull Time
+ Show more
Education
A
A
ErasmusAalto University Department of Design
- Helsinki, Finland
Degree in Fine ArtsUniversidad Complutense de Madrid
- Madrid, Spain