Lucia Paola Briant
Available

Lucia Paola Briant

Project ManagerLondon, United Kingdom
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Lucia Paola Briant
Available

Lucia Paola Briant

Project ManagerLondon, United Kingdom
Projects
  • Brand Manager
    Brand ManagerE! Host UK & The E! Experience I oversaw creative, budgeting, event activation, interactive digital hub for host applications, managed talent and scripting, produced on-air promos, shoots, competitions, editorial for web and social
Work history
    NBC Universal logo
    NBC Universal logo
    Brand ManagerNBC Universal
     - London, United KingdomFull Time
    - Managed two retained marketing agencies and marketing intern -Managed E! and Movies 24 websites and social channels, producing editorial copy and campaign concepts -Scripting, ad-hoc reporting and talent interviews -Worked with research team on strategies to maximise the effectiveness of programming -Worked with PR team on consumer PR, trade PR and internal communications -Worked with legal team to ensure contracts, third party agreements and all activity on and off-air were legally sound -Liaised with commercial team to identify opportunities to drive revenue streams and amplify marketing budget - Developed brand strategies that met ratings and revenue objectives - Set web and marketing KPIs -Worked with LA marketing teams daily to share materials, ideas and ensure global strategies were unified
Skills
  • Marketing
  • Branding
  • Video Production
  • Branded Content
  • TV Production
  • Music Events
  • E-commerce
  • Hospitality