LUCIANA Barreto Seabra

Account Management

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  • LocationEdinburgh, United Kingdom

About me

 

I´m an Account Management Professional, used to work with international clients and worldwide advertising agencies, with a flair for promotion and digital branding, and proven record of success in creating marketing solutions and advertising campaigns to drive clients’ brand development, market expansion and profitability. Communicative and intuitive, I´m able to establish and sustain relationships with clients, partners and business associates and to give sales teams support to achieve exceptional results in complex, intensely competitive markets. In August´14, I moved with my family (husband and a 10 years old son) to Edinburgh, Scotland and after one year of adaptation to the new country, I seek an Account Service role and a new career challenge.

Skills

 

  • Account Co-ordinator
  • Account Manager
  • Presenting
  • Account Management
  • B2B
  • Client Services
  • Management
  • Marketing
  • Problem Solving

Work history

Currently

None

My own

May 2014

2008

Group Account Director

Giovanni Draft FCB

Jan 2007 - Jun 2008
  • Contributed to the agency´s continuous growth and profitability, with direct responsibility for the development of a portfolio of key accounts on projects across the disciplines of advertising, promotion, CRM and interactive. . Clients: Nivea Beiersdorf, Nestle – Dairy; Bristol-Myers Squibb, Hospital Alemão Oswaldo Cruz Selected achievements: . Helped NIVEA Deo to become the second brand in market share for the first time in its Brazilian history . Established Dermodex Prevent as the second brand in the rash and cut cream market and improved considerably its brand equity . Became the strategic and creative partner of DRAFTFCB Germany for the NIVEA DEO and SOAP accounts, increasing our profitability in more than 15% and having campaigns created by Brazil and Germany . Part of the team that won the pitch for the NIVEA LATAM business, increasing the agency business in the region in 30% . Helped the Nestle client to double its market share in a specific Brazilian region

2005

Account Director

Mccann-erickson Publicidade

May 2000 - Nov 2005
  • Contributed to the agency´s continuous growth and profitability, with direct responsibility for the development of communication strategy aligned with the clients business requirements, on projects ranging adaptation of Global work to creation of original work, across the disciplines of advertising and interactive. .Clients: Microsoft Brasil, MSN Brasil, Tiffany &Co. (Brazil and NY), Nextel Telecomunicacoes and Bacardi-Martini Brasil. Selected Achievements: . tripled the profitability of the Nextel client inside the agency through online media and new markets; . helped the MSN client to grow 172% in one year through a strong partnership agency-client and innovative/bold projects . launched the T&Co. brand in Brazil and after 1 year Brazil was the first market worldwide for this company . brought the DM T&Co. business to the agency

2000

Account Manager

Publicis Norton Publicidade S.A

Feb 1999 - May 2000
  • Manage all the clients’ advertising campaigns – from briefs to completed executions to financial management. . Clients: Siemens Ltda, Qantas Airways Ltd., Zeneca Brasil Ltda. Selected Achievement: . Increased Australia as a tourist destination in 5%

1997

Brand Development UNIT Senior Executive

F/nazca S&S

Apr 1994 - Jun 1997
  • Joined the agency on the 2nd month of the Brazilian operation and was responsible for all the international accounts together with the second biggest agency account: Banco Nacional. Contributed to form the first international account management group for Walt Disney Account. Managed all the clients’ communication activities and controlled financial budgets. Clients attended: Brown-Forman Beverages Worldwide, Banco Nacional, Coppertone, Etti, Hewlett-Packard, Kodak Professional, Nintendo, Toyota do Brasil, WCR do Brasil (Tele 900), Walt Disney Attractions Inc., Zoomp Confeccoes (Zoomp and Zapping brands) Selected Achievements: . Launched with high success the Toyota Hilux in Brazil for final consumers and dealers – including a visit to the plant in Argentina with the at the time president . increased the number of Brazilian visitors during the low seasons in 10% and their expenses in 17% . Launched Southern Comfort in the São Paulo market

Education

2015

Marketing

Fundação Getúlio Vargas

Nov 2015 - Nov 2015

    1998

    Social Communication

    ESPM

    Feb 1985 - Dec 1998
    • Focus in 2 subjects: Marketing and Advertising

    1984

    High School

    Colegio Visconde de Porto Seguro

    Feb 1982 - Dec 1984
    • In the same institution I attended pirmary and middle school